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Published on July 8th, 2005 | by Jeff McIntire-Strasburg

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American Apparel: What’s a Good Progressive to Do?

Ezra Klein posted a really interesting profile of the socially-responsible company American Apparel and its downright bizarre advertising campaigns. I’ve been aware of AA for some time, and was happy to see that they’ve added environmental consciousness not just to their priorities, but also to their product line. While the whole low-rent porn aesthetic is a little disturbing (as are the activities of founder Dov Charney — masturbating for reporters??!), I’m more concerned about union-busting charges at this point. So, while I’m happy to point out discussions of the company, and think they deserve kudos for their overall treatment of workers, I’m going to stay skeptical for now…

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About the Author

Jeff McIntire-Strasburg is the founder and editor of sustainablog. You can keep up with all of his writing at Facebook, and at



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