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Published on November 15th, 2008 | by Justin Van Kleeck

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Moixa Energy Pushes for Greener Recyclable Batteries with the Alkaline Awareness Campaign and USBCELL

With Santa’s e.t.a. drawing ever nearer, little boys and girls are trying extra hard to be nice rather than naughty in order to get their holiday wishes filled. And many of them are not having visions of sugarplums. No, a great many children of all ages around the world are dreaming of new super-techno-gadgets from iPhones to Blackberries to MP3 players to everything else in between.

While their individual wants may vary (probably depending on which commercial they have seen or which friend bought which gadget most recently), one common feature of the things they may want is a battery. Or multiple batteries.

Nowadays, just about everything requires one or more batteries to operate, some rechargeable by design and others using traditional, disposable alkaline versions. An estimated 15 billion alkaline batteries alone get made and then chucked every year. Unfortunately for the planet and its inhabitants, all of those batteries contain toxic components, such as mercury, cadmium, lead, and other metals. Equally unfortunately, only a tiny percentage of the rechargeable and disposable batteries used to power modernity’s techno-trinkets ever get recycled or disposed of in safe ways. As a result, those toxins combine with all the energy and pollutants emitted during the manufacture, transport, and storage of batteries that end up in the trash after a single use.

Recognizing the seriously hazardous trend in battery production and usage, UK-based company Moixa Energy has launched its Alkaline Awareness Campaign to help educate consumers. In addition, Moixa Energy is offering a special “Carbon Footprint” version of its USBCELL rechargeable battery–so that consumers will recognize how they are acting as “CO2 Savers” by using the USBCELL instead of alkaline batteries.

The USBCELL is a superbly nifty and convenient alternative both to alkaline batteries and typical rechargeable batteries. Instead of needing a special charger, you simply flip the top of a USBCELL, plug it into the USB port of an electrical device, and then let it charge. This versatility makes it virtually universal in terms of where you can recharge it–along with where you can use it: USBCELLs work just like normal batteries despite the pop-top. Talk about plug ‘n play!

With the special Carbon Footprint USBCELL, you will remind yourself about how important it is to power your playthings wisely; and along with wondering about the footprint image, others will surely ask why in the world you have a battery sticking out of your laptop! And when they do, you can joyfully explain the naughtiness of battery power. The easiest way to get on Santa’s list, you might add, is to be eco-friendly–so good ol’ Saint Nick does not have to steer through clouds of smog or watch his precious North Pole sink into the iceless Arctic Ocean.

Since the USBCELLs have a long life, being tested up to 500 charge cycles, you will get a lot of usage out of them–and so reduce your carbon footprint at the same time. And thanks to international shipping, even those of us here in the States can take advantage of Moixa Energy’s ingenuity when you order on the company’s website. A pack of two AA USBCELL batteries runs for £10.99, which may seem like a lot upfront. But, when you consider the lifespan and eco-friendliness, the expense becomes well worth it.

So while your green Christmas tree may be green plastic and the boxes underneath it may be power-hungry doo-dads, you can at least help to ensure that this holiday season is green by choosing the USBCELL to power all those toys for you and the kiddies, naughty or nice. And thanks to Moixa Energy, you can take part in the Alkaline Awareness Campaign and so give the gift of a healthy planet to your kiddies’ kiddies.



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About the Author

I am an ethical vegan (since 1999), a writer, an educator, an activist, an organizer, and a vegan-of-all-trades. I have a PhD in English but then left academia to work on social change. I focus on veganism, animal rights, local foods, farming practices, environmentalism, and sustainability--starting from the position that humans are just one part of the biosphere, not the center of it.



  • http://www.yahoo.com Bobby B.

    “An estimated 15 billion alkaline batteries alone get made and then chucked every year. Unfortunately for the planet and its inhabitants, all of those batteries contain toxic components, such as mercury, cadmium, lead, and other metals.”

    Mercury, cadmium and lead are all NATURALLY occurring elements. Metals are made by combining any number of NATURALLY occurring elements. Since matter can neither be created nor destroyed, it stands to reason that these elements are only being purified, combined, utilized, and transported to a final resting place. Maybe the final resting places of today will be the mines utilized for tomorrow’s precious metal resources. I am surprise that no one has started buying up the older landfills that have had time to decompose the organic materials in them. Considering the market value of recyclable metals, it stands to reason that there are hundreds of “gold” mines ripe for the taking. Plus, digging them up this time will require much less effort and less costly equipment since they are not trapped in eons old rock. If only I had a few million to risk…

  • http://greenoptions.com/author/jsvk13 Justin Van Kleeck

    Yes, and lead is a natural element, too–you know, good old Pb on the Periodic Table of Elements. But that makes it no less toxic…hence the uproar over paint with lead, which apparently kids had a habit of nibbling. And mercury is a natural element, too–you know, good old Hg on the Periodic Table of Elements. But that makes it no less toxic…hence the uproar over fish with mercury, which apparently people had a bad habit of getting sick from.

  • http://www.yahoo.com Bobby B.

    I was not making an claims about the toxicity of any of the aforementioned elements. However, it does illustrate how the term NATURAL doesn’t always mean SAFE.

    Lead has many uses beyond paint (and The Mad Hatter’s felt hat liner). It just happens to be one of the primary components in automotive batteries, including the really big batteries sitting in your favorite hybrid. It is worth noting that the Consumer Product Safety Commission (CPSC) banned lead paint in 1977 (Ref: cpsc.gov/cpscpub/prerel/prhtml77/77096.html), so it has not been part of the juvenile diet for some time. Unfortunately, some of our trade partners don’t adhere to our rules.

    The mercury in fish may be a naturally occurring phenomenon (Ref: sciencedaily.com/releases/2003/12/031205053316.htm). Our methods of measuring the trace amounts of mercury in fish have improved in recent decades and are partly to blame for the scare. I will concede that it re-enforces the “all things in moderation” dictum. Who eats three or more servings of fish per week anyway?

  • Randy McLean

    Approaching 7 billion and scientist say we need 2 panets to sustain this number. Opps we are on borrowed time and material.
    Moving the elements around and combining them from toxic to safe or from safe to toxic (dioxin is carbon, hydrogen and oxygen) is done either intensionally or by chance. Either way they are eventually lost track of and then we are in either acute or gradual poisoning mode.
    Sustainability is not possible with this number of humans. Those valuable elements are going to be in a giant mixture of stuff in buried piles all over the world and in the ocean. Elements are in places they were never meant to be and that includes every living things body including mine and yours.

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