Published on June 20th, 2011 | by Jeff McIntire-Strasburg1
Two Guys Growing Mushrooms in Berkeley: a Sustainable Business Success Story
Last week, Nikhil Arora of Back to the Roots reached out to me about his company’s signature product, a kit for growing oyster mushrooms at home (in a mere ten days… much quicker that, say, shiitake mushrooms!). I’ve been traveling, so we haven’t had a chance to talk beyond quick emails, but I did get some time to watch a TedxPresidio talk he and his partner Alex Velez gave a couple of months ago… and found it really inspiring.
Their’s isn’t the first start-up I’v seen that’s done well out of the gate by recognizing the value of waste… check out old friend John-Paul Maxfield’s Waste Farmers, and compost company Ecoscraps. Is this the foundation of Business 3.0?