Culture downtown las vegas

Published on October 9th, 2012 | by Jeff McIntire-Strasburg

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Downtown Las Vegas Betting on Used Shipping Containers for Revitalization

downtown las vegas

The downtown Las Vegas that tourists don’t see

Back when I lived in Las Vegas, “downtown” meant “Fremont Street” and a cheap night out in somewhat seedy establishments. I’m guessing that’s probably not changed a whole lot… including the fact that once you get off of Fremont’s “Glitter Gultch” district, things go downhill quickly. Sure, if you’ve got business to do with the city government, you go there during the day… but you make sure your car is locked and the alarm’s set.

Just as he did with online retail, Tony Hsieh (the former CEO of Zappo’s) sees downtown Vegas a bit differently. Where many of us see blight, decay, and just plain scary, Hsieh sees potential for a vibrant mixed-use downtown area replete with coffee shops, bookstores, bars and restaurants, and all of the other amenities desired by the “Creative Class.” Hsieh’s even put a big chunk of his own money behind this vision, named the Downtown Project.

One of the elements of this project that caught my eye (thanks to a Facebook post by old buddy David Anderson) is the Project’s plans to make used shipping containers a central building material for this revitalization. Following the lead of sites like Brooklyn’s DeKalb Market (which I wrote about at Sundance) and London’s Boxpark (which I also wrote about at Sundance – sense a pattern here?), the Downtown Project plans to use shipping containers to get the business district up and running quickly and efficiently, and to also keep the space flexible.

The artist renderings are gorgeous – quite different from how I remember downtown! I can’t think of any good reason why this wouldn’t work… but perhaps you can. Let us know what you think.

Image credit: chexee via photopin cc



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About the Author

Jeff McIntire-Strasburg is the founder and editor of sustainablog. You can keep up with all of his writing at Facebook, and at



  • http://www.obsessedwithconformity.com Jim Mitchem

    Yes, this is a great idea. I work for Boxman Studios (www.boxmanstudios.com) and we’ve been in touch with Tony about this exciting project. It’s something every urban center should consider – and not just because it might grow my company, but because it’s a great idea. Sustainability is paramount here. Repurposing like this is a great way to build sustainable modular solutions for human beings. For dwelling, shopping, restaurants, collaboration – any purpose that requires humans congregate. What’s the alternative? More development? Anyway, great post. Really looking forward to seeing how the Downtown Project works out.

  • http://www.sunsaves.com/solar_lamps_and_lanterns/solar_power_mini_lantern_with_candle.html Diane C

    When I opened the article, I was thinking big cardboard crates. What a wonderful idea! No more boarded up buildings. If a business fails simple remove it and wait to fill it with another completely ready for business.

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