Published on April 24th, 2013 | by Jeff McIntire-Strasburg3
Can Mass Media Heal the World with “Nutritious” Popular Culture?
Last Fall, we introduced you to Pacha, a new “superhero” for kids to emulate. The campaign for launching the first part of this “transmedia experience,” the Pacha’s Pajamas soundtrack album, was a success, and now BALANCE Edutainment has moved on to another element of Pacha’s story, as well as its own goal of creating “nutritious” popular culture for kids that teaches them to love themselves and the natural world. The “Heal Our World, Heal Ourselves” campaign has gathered concerned celebrities and organizations to reach out to mass media companies and ask for pop culture that provides positive role models and behavioral cues.
This isn’t just about activism, though; it’s also about entertainment. Along with the launch of the campaign itself, BALANCE released this inspiring 8-minute video “I Heart Nature Superheroes” which illustrates just what nutritious popular culture could look like:
Pretty cool, huh? If you think your kids, or others, might like this, share it with them… and check out other videos and music from the project.