Media social media campaigns to address food waste

Published on January 19th, 2015 | by Talancia Pea

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Five Social Media Campaigns That Raise Awareness About Food Waste

social media campaigns to address food waste

The new year is underway, and you’ve probably already decided to keep or ditch your resolutions. Like you, there are some changes I’d like to make in my life as well. Along with exercising more and planting an herb garden, reducing my family’s food waste is at the top of my list. And there are many other people who feel the same as me. They too would like to see less food thrown into the trash and left to rot in landfills.

City officials in Seattle and Massachusetts recently passed ordinances making it mandatory for businesses and residents to compost all food scraps. The proactive law is an attempt to limit the amount of food being wasted– as well as the resources, time and labor it takes to produce food. It’s time all Americans get fed up with discarding perfectly eatable food! Read more to find out how you can join this year’s food revolution with a few strokes of your keyboard.

Use Social Media to Teach Others the Value of Food

Food waste is a serious nationwide problem, and it seems to only be worsening each year. It’s been estimated that we are throwing out 20 percent more food now than we did in 2000, and 50 percent more than in 1900. While lessening food waste begins at home with making better choices, the five social media campaigns below can be helpful in spreading the word to others:

  1. #UglyIsBeautiful was begun by EndFoodWaste.org to tell others about the approximate 20% (1 out 5) of “ugly” fruits and veggies that are wasted. The misshapen or discolored produce fails to meet supermarkets’ cosmetic standards to be stocked for customers. The global campaign hopes to inform people everywhere that what’s in the inside of their produce matters more than the outward appearances.
  2. #IvalueFood is an online effort by Sustainable America to educate people about how food waste is directly linked to declining natural resources. The hashtag will lead you to the organization’s website, which is filled with practical, easy tips and recipes that anyone can implement into their daily lives.
  3. #mealforameal helps OzHarvest prevent food waste by collecting and distributing food to people in need. Every time you post an image of your food to social media using the aforementioned hashtag, the organization gives meals to millions Australians relying on assistance.
  4. #500daysoffriedrice is one blogger’s way of teaching readers how to repurpose leftovers into new meals. On 80 Breakfasts, you’ll find an array of ideas and recipes to start eating up all of your extra food.
  5. #fightfoodwaste/#LoveFoodDontWaste is a great way to find resources and partners leading the movement to restore honor to how we view food and the people who prepare it for us.

Join me in putting an end to food waste at home and around the world by including these hashtags to your social media posts today!

Image credit: jbloom via photopin cc


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About the Author

Sustainable Fashion Blogger since 2008 with work featured in magazines and newspapers, among other publications. Find her on .



  • Rod Averbuch

    Food waste is a lose-lose situation for the environment, the struggling families in today’s tough economy and for the food retailers.
    The new open GS1 DataBar standard enables new food waste reduction applications that offer relevant, environmentally friendly and personalized grocery deals.
    The “End Grocery Waste” App, which is based on the open GS1 DataBar standard, encourages efficient consumer shopping behavior that maximizes grocery retailer revenue, makes fresh food affordable for all families and effectively reduces the global carbon footprint.

  • There are some proactive things that people can do at home to reduce food waste without nifty apps or hashtags. No offense at all to either one of you (the app below sounds neat, and the hashtags are creative). The list below is common sense stuff that my mother, and my grandmother did.

    1. Plan your meals for the week (or pay period/2 weeks) before you go grocery shopping. Only go grocery shopping once per week or pay period.

    2. Shop in your pantry first, to use up ingredients that you already own.

    3. Use leftovers to piggyback onto other meals. For example, make roast chicken on Sunday, then use the leftovers to make chicken salad for lunch on Monday.

    4. Buy meat, fruit and veggies on sale, then freeze them if they won’t be used right away. They’ll last in the freezer for about 6 months to a year. The same can be said for citrus juices (freeze in an ice tray) and herbs.

    It’s all pretty much common sense things. I don’t understand why people don’t do this anymore.

    • These are great suggestions – no offense taken! But, of course, you’re using internet media to share them… that’s the idea: using social media as the means to (re)introduce common sense practices regarding food waste…

    • Talancia Pea

      Thanks, Sneaky Foxeh, for reading our blog and sharing your wise insights on how to reduce food waste at home. I too was taught by mother similar practices you’ve mentioned, which are beneficial to the environment as well as my family’s budget. My hope is that this posting will show readers, especially younger generations, how social media can be a powerful, effective resource in this year’s movement to value food and the planet and people who produce it.

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