About Scott Cooney

Scott Cooney Scott Cooney (twitter: scottcooney) is an adjunct professor of Sustainability in the MBA program at the University of Hawai'i, green business startup coach, author of Build a Green Small Business: Profitable Ways to Become an Ecopreneur (McGraw-Hill), and developer of the sustainability board game GBO Hawai'i. Scott has started, grown and sold two mission-driven businesses, failed miserably at a third, and is currently in his fourth. Scott's current company has three divisions: a sustainability blog network that includes the world's biggest clean energy website and reached over 5 million readers in December 2013 alone; Pono Home, a turnkey and franchiseable green home consulting service that won entrance into the clean tech incubator known as Energy Excelerator; and Cost of Solar, a solar lead generation service to connect interested homeowners and solar contractors. In his spare time, Scott surfs, plays ultimate frisbee and enjoys a good, long bike ride. Find Scott on



Author Archives: Scott Cooney

Sustainability in Israel: The Present and the Future

November 10th, 2013 | by Scott Cooney

Israel, a country perhaps best known for its religious heritage and rich history, has quietly been taking steps toward a sustainable future. The country is not large, with an expected population of just 11 million residents by 2030 (from 8 million nowadays), but it faces some extreme challenges in terms of sustainability.


What’s the Return on Investment (ROI) for Sustainability?

May 15th, 2013 | by Scott Cooney

As the cost of unsustainable products like plastic, oil, gas, and coal continue to rise, projects with positive environmental effects are now having better and better ROIs... and that's true for both large corporations as well as sustainable investments you make in your home and lifestyle



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