Sustainablog

From biodiversity loss to peak oil to the need for recycling, many of the messages coming from the environmental community have one common underlying theme: scarcity.

Messages of scarcity take their power from the fear they produce. As marketing guru Seth Godin points out, fear is a powerful emotion that can make people act. Tell people that there isn’t enough of something to go around, and you can bet that many will act quickly to make that they get theirs…

That may be one of the supreme ironies of environmental messages involving fear: it may ultimately lead people to desire those things we claim are in short supply. Can you say “Drill, baby, drill??

Finally, there are no shortages of fearful messages out there, and since people seek security when they’re scared, they’ll probably embrace the message that produces immediate comfort… or, at least, validation. “Energy independence” works as a message in one instance because it ties directly to a fear many Americans find familiar: the fear of violence from outsiders. We have vivid images associated with this fear — it’s something we know. Tell people that we take money out of the hands of “state sponsors of terrorism” by leveraging domestic energy supplies, and they start listening closely.

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Are you surviving the financial crisis?

While the mainstream media seem more interested in spinning stories of foreclosures, bankruptcies and the like, millions of Americans who have gone green in either their homes, lifestyles or businesses have discovered a degree of sustained prosperity, security and stability, despite the tough times both nationally and globally. That’s not to say they’re living high on the land. But that’s the whole point for many who have chosen to live lean, green, and with the health of their community in mind, focusing on what they value, not on what they can consume next.

There’s Tazza D’oro, the fair trade and community-focused coffee house I just visited in Pittsburgh, where sales are up by double digits; this, despite the restaurant industry as a whole seeing sales plummet by about 43 percent last I checked with the National Restaurant Association. New Society Publishers, the publisher of my latest books ECOpreneuring and Rural Renaissance, both printed on 100 percent post consumer waste recycled paper, continues to prosper, perhaps even more so with books that provide positive solutions for people hungry to make a difference. For people who took their early summer 2008 Economic Stimulus Package check and invested it in energy efficiency and conservation, paid off a credit card balance, or like my wife and I, added a photovoltaic system to power our all-electric CitiCar, we realized both a return on our investment and return on environment while needing less money to pay the bankers or utility companies.

Here’s what I’ve learned from both personal experience over the past twelve years and in talking with many others about how to survive a financial crisis:

(1) Invest in the future and in your community

In a time when 401ks are quickly turning into 101ks, many Americans are exiting the debt-based economy, paying off credit cards, canceling car loans, paying down mortgages. Suddenly, when we don’t need to earn money to pay the banks, we rediscover what freedom means. We don’t save for the future, we invest in the one we want to live in, filled with green building materials, fairly traded products, and crafted as a part of the restoration and reuse, place-based economy, sometimes costing us only pennies on the dollar. From an old building turned we into a strawbale greenhouse heated by solar thermal system and biodiesel (we make with a neighbor) to various renewable energy systems, we are pleased — happy — that what we invest in does, in fact, make the world just a little better.

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Editor’s note: I originally published this post on Intent.com

November 15th is America Recycles Day! As Robin noted on Tuesday, it’s an occasion that can create mixed feelings for us “greenies”: yes, it’s great to have recognition of the importance of recycling in our daily lives, but the very existence of America Recycles Day reminds us that, in many cases, American’s don’t recycle… or, not nearly enough of us, anyway. We need to address that issue on the level of mindset as well as accessibility: many of us don’t think about our disposal of “waste” as we should, but many others don’t have access to convenient recycling services… and we’d like both to change.

I’d imagine both of those issues will receive plenty of attention today. I’d like to bring up another concept that doesn’t get discussed as much: recycling as a moral yardstick for one’s commitment to environmental protection and restoration.  You know what I’m talking about: the mixture of disbelief and downright contempt many of us experience, and express, when we find out someone doesn’t separate recyclables out from their home waste stream.  “You don’t recycle?!” We often “ask” this rhetorical question with a tone reserved for question like “You don’t vote?” or “You don’t wash your hands after using the bathroom?” Failure to recycle is a personal and social failing akin to passing gas at a cocktail party…

OK, maybe that’s a little strong, but I do think we tend to approach the act of recycling as a sign of virtue.  I don’t know that this is always the best way to get more people not only separating out waste paper and aluminum cans from the “trash,” but also thinking about the impact of their consumption choices.  As someone who’s been guilty of all the above-mentioned sins, I’d like to share my resolutions for this America Recycles Day (why wait until New Year?).

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A happy Veterans Day to sustainablog readers who’ve served in the US military… and happy Remembrance Day to Canadian vets.

For many veterans of the US armed forces, the rewards of their service are intangible: pride, discipline, commitment to country and community. Of course, veterans also receive more tangible benefits — educational assistance, low-interest home loans, health care — but as we’ve seen over and over again, the provision of these services is often less than ideal. Yesterday, the American Society of Interior Designers announced a partnership with Rebuilding Together’s Veteran Housing Initiative to support our veterans by assisting them with home renovation; part of that support will include “[providing] REGREEN resources, the nation’s first sustainable residential remodeling guidelines, to Rebuilding Together affiliates.”

REGREEN, a partnership between ASID and the US Green Building Council, was launched in March, and is dedicated to “…the development of best practice guidelines and targeted educational resources for sustainable residential improvement projects.” The ASID/RT partnership will begin with a pilot project in the Washington, D.C. area, and will involve “…[renovating] the home of a deserving veteran.”

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I wrote my first “Building Bridges” post on a lark: the article I referenced on carbon offsets tied in nicely with ideas about bridging the divide between the environmental community and “Red America” (which tends to distrust, at the very least, environmentalists). Since then, I’ve been digging into existing success stories… and I’d love your input.

For the next round of posts, I’d like to feature “case studies” of “red” communities (and I hate that designation, but it conveys the rights characterization) that are implementing “green” practices. I’m particularly interested in “homegrown” initiatives put forth by local residents, as I think ideas that come from within will get a better reception — we’re all a bit more open-minded about ideas that come from people we know and trust. So far, I know about the following communities:

• Rock Port, Missouri: This town of 1300 residents is the first 100% wind-powered community in the United States.
• Reynolds, Indiana: Designated “Biotown USA,” Reynolds has set the goal of total energy self-sufficiency (as part of a larger state program).
• Greensburg, Kansas: Greensburg has received a ton of attention for its decision to rebuild to LEED Platinum standards after 95% of the town was destroyed after a tornado.

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Next to bathroom breaks and brushing teeth, eating may be one of the most routine, daily activities we engage in. Yet perhaps because food is so engrained in our everyday existence, we forget that it can readily be a strong means for us to activate some activism, no committee sign-ups required.

Instead blend your own creativity and contribution and come up with your own vision and project for promoting sustainable agriculture and local food. Come up with your own project to work towards a secure, healthy food system. Think out of the box and beyond just the dollars you spend at your farmers’ market. How can you contribute your skills, interests and enthusiasm toward bigger-picture change?

Melinda and Dan Hemmelgarn provide super-sized inspiration in such self-initiated, purposeful volunteering. Long-time supporters of their local farmers’ market in Columbia, Missouri, this creative couple blended their talents and passions into creating a calendar featuring area farmers: Farm Hands – a Tribute to the hands that feed us. Read the rest of this entry »

On Friday October 10, His All Holiness Ecumenical Patriarch Bartholomew I (Greek Orthodox Patriarch) addressed a Synaxis of the heads of the various orthodox churches in Istanbul Turkey.

Part of his address focused on urging orthodox churches to focus on efforts to promote inter-religious dialogue, as well as to protect the environment.

Patriarchs and other senior clergymen from Albania, Bulgaria, Cyprus, the Czech Republic, Georgia, Greece, Egypt, Israel, Montenegro, Poland, Romania, Russia, Syria and Turkey were in attendance.

The statement read in part:

…the modern world is unfortunately plagued by a crisis that cannot be reduced to inter-personal relations but extends to the relationship between humanity and the natural environment…

Therefore, it is abundantly clear that the Church cannot remain idle before the crisis that affects humanity in relation to the natural environment. It is our obligation to assume every possible initiative… so that our own flock may become aware of the demand for respect toward creation by avoiding any abuse or irrational use of natural resources…

This call to arms by the leaders of the world’s second largest Christian denomination will hopefully have significant impacts on the treatment of environmental issues within Christian Orthodox faith communities. Read the rest of this entry »

Ever tried to buy fresh produce in an inner city grocery or convenience store? Good luck. Urban farming is one approach to addressing the “food deserts” so common in poor urban neighborhoods. St. Louis’ City Seeds Urban Farm goes a step further, though, and creates opportunities for “addicted and chronically mentally ill homeless” to build life skills and self-sufficiency, and to increase food security in the city.

Located downtown near Union Station, City Seeds employs clients of the St. Patrick Center, a non-profit that “provides opportunities for self-sufficiency and dignity to persons who are homeless or at risk of becoming homeless.” Combining hands-on farming with horticultural classes, the farm attempts to empower these people with skills they can use to build independence.

The farm’s workers aren’t the only economically disadvantaged people that benefit from its harvest, though. Vegetable seedlings grown in the farm’s hoop houses are distributed to community and backyard gardeners. And, the farm also serves as a distribution point for a pilot food distribution program that provides rural farmers with access to inner city markets: a low-cost CSA-type program provides weekly boxes of fresh produce to residents in some of the city’s poorest neighborhoods for $7 a week.

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The sustainability mantra may be “less is more,” but there’s one exception when buying more makes green sense: shopping the last farmers’ markets. If you’re not gardening and growing your own produce, your local farmers’ market serves as your easy connection to one-stop local fare shopping.

But as frosts linger and the cold winds start to blow, don’t punt and think your fresh local bounty will disappear till spring. With a little strategic shopping and planning, you can preserve a local meal focus all winter long by taking advantage of those last farmer’s markets.

Here’s another perk of eating local year round: you’re supporting the economic health of your community. Just ask Cindy Torres, manager of the Longmont Farmers’ Market outside Boulder, Colorado, and a Food and Society Policy Fellow. Passionate about using local food systems as a healthy economic development tool, Torres co-founded the Boulder County Food and Agriculture Policy Council to look at how her area can increase the local food supply to enhance the lives of community residents of all economic backgrounds.

“With a little bit of planning and preparation, we can readily eat local till the spring markets start up again,” explains Torres. Here are her favorite five tips: Read the rest of this entry »

As the 2008 U.S. elections loom ever closer, the world’s many eyes are focused on who will become the next President and thus lead us into the nation (and world) after Bush. This election has garnered a tremendous, unprecedented amount of energy and activity amongst individuals of all demographics. As such, the next few weeks will bring only an increase in the electricity sizzling through our daily lives.

But even with this exceptional, and long overdue, participation in the political process by the general populous, you may still feel like your vote makes no difference in the long run, like you cannot really do anything to determine how the government runs–and runs your life. So you may feel like telling the politicians, pollsters, politicos, and button-toting supporters to “Go Fish!”

When it comes to real live fish, however, you now can have a genuine impact on making the fishing industry more sustainable. My friend and fellow blogger Mark Powell at the Ocean Conservancy is helping spearhead the organization’s FishVote08, which harnesses the power of democracy to help save different fish species. Read the rest of this entry »