Sustainablog

Another book on green business? You may be tempted to wonder if we need another one. After all, there are already numerous classics on the subject (The Ecology of Commerce, Natural Capitalism, Mid-Course Correction), as well as more recent books that bring the subject of sustainable business into the 21st century (Green to Gold, Strategies for the Green Economy). What can Gil Friend, founder and CEO of consulting firm Natural Logic, add to the subject with his new book The Truth About Green Business? (Note: that paragraph’s brimming to the gills with affiliate links…)

The short answer, of course, is “a lot”: Gil’s spent nearly 40 years in the sustainable business field, so he’s able to address questions ranging from the general (”What’s the business case for green?”) to the very specific (”What elements should an Environmentally Preferable Purchasing program include?) with deep knowledge of green business ideas, as well as plenty of real-life examples.

What makes the The Truth about Green Business really stand out, though, isn’t necessarily the quality of information, but the format of the book itself. Most of the other books mentioned above delve deeply into their topics, and require a sustained reading effort (both of which are good things, of course). Friend’s created something quite different: in the Introduction, he describes the book as “designed to help you tackle these grand ideas in simple, practical, profitable, bite-sized chunks” (specifically, 52 “truths”).

Read the rest of this entry »

Tired of your increasing electric bills?  Want to change your relationship with energy, making your own, renewable, local power while doing your part to reduce carbon dioxide emissions and lessening the impacts of climate change?

Read no further than Power from the Wind: A practical guide to small-scale energy production (New Society), by prolific writer and sustainable living practitioner Dan Chiras, with contributions by Mick Sagrillo and Ian Woofenden.  This book helps you assess your energy needs, your site’s wind energy potential, and sort out every aspect of the design, purchase and installation of a small-scale, or residential, wind system.  Amazingly, it does so without demanding that you be some technical tinkerer or electrical engineer.

A big part of sustainability is being able to meet some or all of your energy needs, yourself, with renewable energy if you’re fortunate enough to live in a place where it’s windy.  The timing couldn’t be better for the release of their authoritative book as millions of dollars in state and federal funding support or tax incentives are being made available for homeowners and businesses to install such systems.

Read the rest of this entry »

Editor’s note: This post was originally published on April 22, 2009 at the Eco-Libris blog.

Happy Earth Day everyone!

We wanted to write a special post for Earth Day and fortunately we have great news to report: The Book Industry Environmental Council announced last week it has set goals for cutting the U.S. book industry’s greenhouse gas emissions in 20% by 2020 (from a 2006 baseline) with the intent of achieving an 80% reduction by 2050.

This is very exciting news and as the Council pointed out in its press release, this industry-wide commitment is a global first in publishing and hence has tremendous importance.

Because of the importance of this move and its implications for the book industry, we thought it’s important to take closer look at it and analyze it from strategic and operational points of view. Hopefully later on we’ll also bring you an interview with one of the Council’s leaders.

Read the rest of this entry »

People often ask me: “So what set you on your present course of operating a sustainable business, growing most of your own food organically, working from home, and powering your entire farm and business with renewable energy?”  People ask me about that definitive moment where it became obvious that I needed to live and work a different way, a better way that didn’t involve never-ending growth, consumption, and earn-and-spend.

There was no such moment, or crisis, that transformed my life of power suits, lattes, or gotta-have-it-all-now mindset.  Instead, my sustainable journey (which very much continues to this day as an evolving journey) resulted from a growing understanding about the issues facing the planet and its inhabitants, both through personal experience and by learning of these changes from other organizations or individuals.

One such organization that serves as a compass for my endeavors is the Worldwatch Institute, a nonprofit organization that produces the authoritative State of the World book series as well as numerous other books and resources to build an ecologically sustainable society that meets human needs. Each year, a new State of the World book is not only jam-packed with interdisciplinary research and analysis that a non-scientific mind (like mine) could comprehend, but organized in such a way to make it both practical and powerful for anyone searching for ways to express a vision for how to live on a planet without destroying it or exploiting its inhabitants.

Each year, the State of the World book series focuses on a particular theme which might address energy, community, food and agriculture, population, health, trade policies and natural resource use, just to name a few.  For 2008, their State of the World: Innovations for a Sustainable Economy provides both a timely analysis of how our “free trade” global economy has gone astray and insights into the powerful movements afoot, including localization, a triple bottom line approach to business, microfinance, and the low-carbon economy.

Read the rest of this entry »

GreenTalk Radio host Sean Daily talks about attachment and natural parenting concepts and resources with Attachment Parenting International (API) founders Barbara Nicholson and Lysa Parker, who also co-authored the upcoming book “Attached at the Heart”.

Click Play Below,or

For some people, The Nation’s Guide to the Nation by Richard Lingeman and the editors of The Nation could be mistaken for a guidebook for “Cultural Creatives,” we citizens living in America (and abroad) who deeply care about the environment and fellow humankind, where sustainable living is sensible living.  Edited by The Nation’s former executive editor, Richard Lingeman, one might even suspect that The Nation’s Guide to the Nation is a harbinger of the changes yet to come under the new Barack Obama administration, addressing climate change (finally), human rights and community.  It’s no coincidence that the pub date for the guide was Obama’s inauguration date.

“The Nation’s Guide to the Nation,” writes Victor Navasky and Katrina Vanden Heuvel in the book’s Introduction, “is for and about a community of committed, passionate people who have active consciences and a lively sense of social justice.”

This guide covers it all, revealing progressive film festivals to exploring the explosive growth of organic and slow food restaurants.  By what is included in the listing, the guide examines solutions to our energy crisis (not to mention financial crisis) in ways that do not involve transporting stuff around the world and burning lots of oil.  It logs in the latest collection of progressive (and some left-leaning) websites as well as locally owned bookstores that carry what many of the chain stores don’t.  All done with a touch of humor, when necessary.

Read the rest of this entry »

(click to expand)

The Gort Cloud:
The Invisible Force Powering Today’s Most Visible Green Brands
by Richard Seireeni with Scott Fields
240 pp. Chelsea Green

It is like what Van Jones called the “invisible network of networks.” Everyone who is in it (and some who stand outside it) know it is there, but they just aren’t sure how to define it, or what shape it takes.

In a new book called The Gort Cloud, branding expert Richard Seireeni takes a stab at capturing the moving target of social networks, sustainability, and green business and captures it with the perfect metaphor — a cloud. But Seireeni doesn’t use any old cloud for his metaphor, the book gets its name from an amorphous field of stellar debris called the Oort Cloud. Seireeni writes:

“I began to think of this particular green network as something tangible with a mission and with a collective membership of like-mined people. It wasn’t a single community. It wasn’t a movement, It defied easy definition.” Read the rest of this entry »

http://www.earthpolicy.org/Books/PB3/presentation.htm

Earth Policy Institute (EPI) has created a PowerPoint presentation that summarizes Lester Brown’s latest book, Plan B 3.0: Mobilizing to Save Civilization. It quickly reviews the book’s key concepts using data, facts, and figures, including the Plan B blueprint for reducing net carbon dioxide (CO₂) emissions 80 percent by 2020 to stabilize climate.

All are welcome to use this presentation and modify it to suit their needs. It is designed to be shared, so feel free to pass along the link to others who might be interested. We ask only that users appropriately credit EPI and the photographers, notably Yann Arthus-Bertrand, eminent French photographer and friend of EPI, whose works appear within.

Read the rest of this entry »

I’ve gotten a little leery about product posts lately (”seen on TV” products notwithstanding). Ultimately, with the number of new “green” products out there, such posts could easily become the sole focus of our work here… and I don’t think that’s the kind of content sustainablog readers want or expect. But, I do make exceptions, and was happy to do just that when Ecopreneurist’s Paul Smith approached me about writing a post on Ode magazine.

Why make an exception for Ode? It’s quickly become my favorite magazine… the first (and, so far, only) one I’ve subscribed to on Zinio. Ode’s not only focused on issues that matter to me — social, environmental, and economic change — but also on stories about people making a difference in these areas.

In short, there’s a lot of good news in Ode… and, more and more, we need that.

Read the rest of this entry »

Living a low-impact, eco-friendly life often boils down to simplicity and sheer common sense. Just follow the old proverb “Reduce, Reuse, Recycle,” and you will be a long way towards minimizing your impact on the environment.

But sometimes consuming less and acting with a green heart still leaves much in the “gray area” of wastefulness and pollution. To help make your life at home as green as can be, Kim McKay and Jenny Bonnin compile 100 great eco-tips in True Green Home. Part of the National Geographic True Green series, True Green Home serves as an accessible introduction to the countless areas of your home that can be either eco-friends or eco-foes.

It is also a great “cheat sheet,” as the authors call it, by combining comprehensiveness with brevity and generality.1 That is, you get a lot of quick glimpses into where your home (or apartment) might be wasting resources and some basic steps you can take to reduce your environmental footprint. (Nearly every page has more space devoted to a photo than words.)

Read the rest of this entry »