Sustainablog

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The Gort Cloud:
The Invisible Force Powering Today’s Most Visible Green Brands
by Richard Seireeni with Scott Fields
240 pp. Chelsea Green

It is like what Van Jones called the “invisible network of networks.” Everyone who is in it (and some who stand outside it) know it is there, but they just aren’t sure how to define it, or what shape it takes.

In a new book called The Gort Cloud, branding expert Richard Seireeni takes a stab at capturing the moving target of social networks, sustainability, and green business and captures it with the perfect metaphor — a cloud. But Seireeni doesn’t use any old cloud for his metaphor, the book gets its name from an amorphous field of stellar debris called the Oort Cloud. Seireeni writes:

“I began to think of this particular green network as something tangible with a mission and with a collective membership of like-mined people. It wasn’t a single community. It wasn’t a movement, It defied easy definition.” Read the rest of this entry »

http://www.earthpolicy.org/Books/PB3/presentation.htm

Earth Policy Institute (EPI) has created a PowerPoint presentation that summarizes Lester Brown’s latest book, Plan B 3.0: Mobilizing to Save Civilization. It quickly reviews the book’s key concepts using data, facts, and figures, including the Plan B blueprint for reducing net carbon dioxide (CO₂) emissions 80 percent by 2020 to stabilize climate.

All are welcome to use this presentation and modify it to suit their needs. It is designed to be shared, so feel free to pass along the link to others who might be interested. We ask only that users appropriately credit EPI and the photographers, notably Yann Arthus-Bertrand, eminent French photographer and friend of EPI, whose works appear within.

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I’ve gotten a little leery about product posts lately (”seen on TV” products notwithstanding). Ultimately, with the number of new “green” products out there, such posts could easily become the sole focus of our work here… and I don’t think that’s the kind of content sustainablog readers want or expect. But, I do make exceptions, and was happy to do just that when Ecopreneurist’s Paul Smith approached me about writing a post on Ode magazine.

Why make an exception for Ode? It’s quickly become my favorite magazine… the first (and, so far, only) one I’ve subscribed to on Zinio. Ode’s not only focused on issues that matter to me — social, environmental, and economic change — but also on stories about people making a difference in these areas.

In short, there’s a lot of good news in Ode… and, more and more, we need that.

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Living a low-impact, eco-friendly life often boils down to simplicity and sheer common sense. Just follow the old proverb “Reduce, Reuse, Recycle,” and you will be a long way towards minimizing your impact on the environment.

But sometimes consuming less and acting with a green heart still leaves much in the “gray area” of wastefulness and pollution. To help make your life at home as green as can be, Kim McKay and Jenny Bonnin compile 100 great eco-tips in True Green Home. Part of the National Geographic True Green series, True Green Home serves as an accessible introduction to the countless areas of your home that can be either eco-friends or eco-foes.

It is also a great “cheat sheet,” as the authors call it, by combining comprehensiveness with brevity and generality.1 That is, you get a lot of quick glimpses into where your home (or apartment) might be wasting resources and some basic steps you can take to reduce your environmental footprint. (Nearly every page has more space devoted to a photo than words.)

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Have you ever wondered about Mother Nature’s counterpart, Father Nature?

Look no further than ecologist and artist of nature, Steven Apfelbaum. You could even call him Father Nature. His book, Nature’s Second Chance: Restoring the Ecology of Stone Prairie Farm (Beacon, 2009), offers an engaging and refreshingly personal narrative of how, as humans, we can reconnect with the land, our community, and our true selves through restoration work on the land. (The book is also available as an eBook.)

“Dirty hands and sweat welded my relationship with Stone Prairie Farm … where I have worked to give nature a second chance,” writes Apfelbaum in the book’s Introduction. “My years of planting, of nurturing the resurgence of prairie, wetland, and forest cover where eroded fields once lay exposed, have created a deep, direct connection to nature.” The land became his home, love, passion, and peace — even the humble beginnings for his livelihood after launching the ecological consulting firm, Applied Ecological Services, Inc., and Taylor Creek Restoration Nurseries — both exemplary triple bottom businesses.

Apfelbaum’s inspiration, like many in his field, was renowned conservationist Aldo Leopold who so clearly enunciated a vision for a land ethic to guide our human relationship with all of nature: “A thing is right when it tends to preserve the integrity, stability, and beauty of the biotic community. It is wrong when it does otherwise.”

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If The Long Emergency and An Inconvenient Truth sounded the alarm for us to wake up and change course, Pat Murphy’s hard-hitting Plan C: Community Survival Strategies for Peak Oil and Climate Change (New Society, 2008) presents a compelling case for joining together to implement plan C: revitalizing community and curtailing our consumption culture.

For the record, Plan A is our present course: more oil drilling, more growth, more carbon dioxide emissions, more consumption, more of a gap between the haves and have-nots. Plan B suggests that we can shop our way out of climate change and peak oil, if only we consume “green” products and services. But Plan C advocates a drastic reduction in consumption as the necessary ingredient for a sustainable, equitable world. Replacing competition with cooperation and materialism with meaningful human relationships, Plan C makes an appealing case for unique places where neighbors care for each other and communities work cohesively to achieve a common wealth that has little to do with money.

Plan C provides a vivid analysis of our present predicament of peak oil (and rising energy prices), climate change and the growing social and economic inequity both in the US and globally. It’s paired with timely solutions addressing food, transportation, and the built environment within the context of revitalizing our communities (read: turn off the TV and invite your neighbors over for lemonade) and curtailment that might even involve some personal sacrifices. Is a plasma TV, using about as much electricity as a refrigerator, really necessary in order to watch the evening news? Why not ditch the clothes dryer and line-dry laundry instead?

Could this be what President-Elect Barack Obama alluded to during his acceptance speech in Chicago? President-Elect Obama called it a “new spirit of sacrifice” and asked Americans to summon “a new spirit of patriotism, of responsibility” and called on us to look after ourselves and each other. This definitely doesn’t sound like an appeal for us to go vacationing at Disney World, or hit the malls.

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Northern Alberta’s vast stores of bitumen–a.k.a. “tar sands” or “oil sands” or “dirty oil”–may well be one of the worst environmental tragedies you never heard of. At least that is what Andrew Nikiforuk, a prize-winning Canadian journalist, wants you to believe.

In his recent book Tar Sands: Diry Oil and the Future of a Continent, Nikiforuk lands a knockout blow on the kissers of the oil industry, oil-friendly bureaucrats, and petrol-guzzling North Americans. It is obvious that this Canadian is sick and tired of watching his own beloved habitat mutate from a pristine Northern ecosystem to a veritable toxic wasteland.

That said, Nikiforuk is clearly perturbed (another “p” word springs to mind…but this is a family-friendly blog). His book combines intensive research with a lively, caustic writing style…sort of enlightened invective. This makes for an astonishingly entertaining read that raises your hackles while raising your awareness about a seriously dangerous issue.

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“From the time the world was created, people have seen the earth and sky and all that God made. They can clearly see his invisible qualities — his eternal power and divine nature. So they have no excuse whatsoever for not knowing God.” (Romans I: 20)

“Have you not seen how God sets forth a parable? A good word is like a good tree whose roots are firm and whose branches reach heaven. It gives its fruit during every season, by leaves of its Lord. And God sets forth parables to people that they may remember.” (Al-Qur’an I4: 24-25)

As you likely know, people of faith and environmentalists don’t always see eye-to-eye. The narratives of faith and the green movement can seem to diverge pretty widely at points, and members of both sides have often viewed the other with suspicion and distrust. In recent years, though, we’ve seen efforts by both groups to “reach across the aisle,” and the development of concepts like “creation care,” which attempt to bridge religious beliefs with environmental concerns.

In November, the Sierra Club joined the conversation with its publication of Holy Ground: A Gathering of Voices on Caring for Creation. Bringing together clergy, lay people, and thinkers on the topics of religion/spirituality and the environment, Holy Ground is an anthology of meditations (essays just doesn’t seem to work) on the role of caring for the Earth while remaining faithful to the tenants of one’s faith.

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In the international marketplace of ideas, Lyle Estill is not a widely known expert on human-scale, local economies. He may never attain that status, if only be because he’s too busy making economic theory a sustainable reality in his little corner of North Carolina.

In Small Is Possible: Life in a Local Economy, Estill chronicles the failures and victories of an ongoing movement for sustainability and local resiliency in Chatham County, located in the piedmont region of North Carolina. Estill is a legitimate source on the subject: he co-founded Piedmont Biofuels, a biodiesel co-op that went from backyard operation into an industrial plant in a few short years. He has recorded his adventures with biodiesel and other sustainable businesses in his first book, Biodiesel Power, as well as in local newspaper columns and on his own Energy Blog.

The Daniels of Chatham County

The characters in Estill’s world are both entertaining and endearing. Many of them show a flinty defiance, positioning themselves as courageous Daniels against the Goliaths of corporate greed and globalization. Just as important, they are also innovators and risk-takers. The author often leads the charge with business incubators, co-housing experiments, agricultural experiments, and college loan schemes that keep money in town.

Keeping track of this book’s huge cast of characters is not easy. It doesn’t make for smooth reading, but it does illustrate Estill’s intimate knowledge of his neighbors and the gains he’s made to foster interdependent networks of sustainable enterprise. “Good ‘economic development’ is little more than an effective Rolodex,” he writes, thereby dispelling the mystery. What Estill calls “Hometown Security” is possible. Theory can become practice.

Readers interested in academic arguments for local economies can find other books on the subject, but if they want a compelling story about noble attempts to walk the talk, Small Is Possible delivers.

Image Credit: The Abundance Foundation

Have you been waiting for a green Christmas story for children? I found one. While perusing Barnes and Noble the other day I came across When Santa Turned Green by Victoria Perla.

Here’s the premise. Global warming is wreaking some havoc at Santa’s workshop. It’s causing a leak in the roof. Since Santa’s got a big in with the kids of the world, he calls on them to help him take action. The children in the story do small things like planting trees and packing their lunches in reusable containers. Santa starts using solar and wind power and wearing a Green Santa suit.

My first thought when I saw this book was, “ugh.” I don’t need something like this for my kids. They don’t need to be hit over the head with any more green-ness than I already clobber them with daily. But then I started reading some of the reviews from readers on various sites.

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