Sustainablog

In the comment streams on my blog posts there is a recurrent theme from one segment of the respondents - they have a deep distrust in the large companies that are involved in modern agricultural technology.  They don’t believe these companies will behave ethically because they are for profit entities “only answerable to their shareholders.”   

I’d like to speak directly to this as a long-time Ag industry insider whose experience does not support these suspicions. I know that some will dismiss this perspective assuming I am biased, but one has to balance potential for bias with actually having first-hand experience from which to speak.  Over the last 32 years I’ve work for or with most of the companies, large and small, that provide agricultural technologies.  Fourteen of those years have been as an independent consultant so I get to know what is going on inside of many companies in a given year.  I have still only had direct knowledge of a subset of what happens, but in all of that exposure I’ve never witnessed an unethical decision or action - not even the consideration of one.  I’ve seen certain decisions that were short-sighted.  I’ve sometimes seen decision-making processes that are more driven by fear than by opportunity.  I’ve seen missed opportunities because vision was lacking.  I’ve occasionally seen failures to take advantage of synergies that could have been realized between divisions of large organizations. I’ve seen problems, but I believe that some level of dysfunction is inevitable in any organization involving people.  Still, unethical behavior isn’t something I’ve seen so I disagree that it is automatically likely just because of the characteristics of the company.  

On balance I’ve also seen these organizations, large and small, frequently make important contributions to society in terms of the productivity and safety of our food supply.  I’ve seen these companies continue to do that in an environment of constant activist attack and very limited public understanding because so few people farm.

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The Pew Research Center for the People & the Press released results of a major survey tracking what people believe about “Global Warming.”  It is not encouraging!  Across age, gender, race, political affiliation, and religion there have been declines in the number of people who believe that human activity is involved and increases in the number of people who don’t think it is happening.  My own demographic (white, male, 54 years old, political Independent, Evangelical Christian) is among the most skeptical, though the Baby Boom slightly bucks the trend for age.  Some friends and I are working on a strategy to challenge the Church on this issue.

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I don’t know about you, but I’m getting fed up with buying things that break or wear out way before they should. Warranties – from both manufacturers and retailers — seem to be getting shorter and more limited than ever, as if durability is an afterthought.

But I don’t want to support the landfill economy. I want to support the restoration economy and, when I need to purchase things, support companies that care about the planet the way I do. Some of these companies break from this planned obsolescence mentality and profit obsession, companies like REI, or Recreation Equipment, Inc., where your love of the outdoors actually pays dividends to you, as a customer-member of the cooperative enterprise.

REI, the nation’s largest consumer cooperative, got its start in 1938 when a bunch of climbing buddies got together to buy some gear to explore the great outdoors. They support people, their community and the environment on which their enterprise is based. And they guarantee that their products last and perform as expected.

A couple years ago, for example, I purchased a pair of sandals from REI.  After limited use, my sandals had an ankle strap that broke. The brand is well known and adventure proven: Teva. Since I live in a four-season climate, they should have lasted longer than they did. Walking into the REI retail store in a much older pair of Tevas I wore when traveling to South America, I talked briefly with a salesperson in REI shoe department who found a replacement pair of a different model for me in minutes. No hassle. No runaround. Try that at a big box retailer or chain.

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GreenTalk Radio host Sean Daily talks blogging with Adam Shake of Twilight Earth and Eco Tech Daily. Adam and his business partner Derek Markham were named by TreeHugger as the “Celebrity Twitter Duo” and Mother Nature Network called Twilight Earth “One of the 10 Green Twitterers you should follow.” With over 10,000 followers on Twitter and thousands of other friends and contacts across a wide spectrum of Social Media sites, Twilight Earth is is sharing the latest and most current environmental news with people all over the world.

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What were you thinking about on September 16, 2008? Green business ideas probably weren’t at the top of the list… September 15 was the day that Lehman Brothers went belly up, and you were probably more focused on your portfolio and savings. As such, Tim Sanders’ book Saving the World at Work (released on - you guessed it - September 16) got buried under talk of a second Great Depression.

Sanders and publisher Doubleday decided to give the book another go, and relaunched it on September 16th of this year. I’m glad they did: while the title led me to believe I was going to be reading another “how to” book on greening the workplace (which is not a bad thing), Sanders goes well beyond tips on saving paper and electricity. There are ideas for “greening” a company, but Sanders contextualizes these action steps within an examination of the “triple bottom line,” and a broader “Responsibility Revolution”: “…a broad-based movement of people and companies taking a disruptive approach to making a difference - contributing to our quality of life, locally and globally, for current and future generations.”

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The U.S. Chamber of Commerce promotes itself as the “voice of business” by representing business ideas and interests in Washington.  Really?  If this is true, then why are so many businesses leaving the Chamber?  So far, high profile utility companies such as Exelon, Pacific Gas & Electric and PNM Resources have left the business association.  Apple recently sent a letter to the Chamber’s CEO, Tom Donahue, resigning their membership effective immediately.  It appears the U.S. Chamber of Commerce is doing an inadequate job of representing current business interests.  So what is all the defections and hoopla about?  Climate Change…

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There’s just too much emphasis on “getting a job” these days.

Okay, so we’re at nearly 10 percent unemployment nationally (if you believe the Federal numbers), so many people are without a steady stream of bi-monthly paychecks. Yet, 90 percent of Americans who had a job when the economy tanked, still do. But for some that means being a wage serf, cubicle clone or working in the Dilbert world of dysfunctional corporate America – working hard to make someone else richer (and often, with ecological impacts). There’s too many CEO bonuses and none for the employees who clean the counters, work on the assembly lines (ideally making hybrid vehicles), or take care of customers. The vast majority of education system continues to be committed to helping people find jobs, not make a sustainble life, especially one that doesn’t destroy the planet or exploit people (though more are starting “sustainability curricula”).

What we need is less of an emphasis on transforming less-green jobs to more-green jobs for the plethora of job seekers. There’s nothing wrong with getting a job (there are a few great companies, some that even offer employee ownership and stock, in addition to addressing the development needs of their workforce).

But if you want to gain an upper hand on life, more self-employed or self-owned enterprises are discovered that you can keep more of your hard-earned money by working for yourself. As I write about in ECOpreneuring, doing so allows you to also reinvest our profits in ways that either restore the planet and/or improve the well being of people living in our community, nation and planet. These businesses have a triple bottom line and many have ditched the commute to some office, working, instead, from a home office.

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If life’s a journey, Journey Inn — an eco-inn and retreat that’s designed with nature completely in mind, spirit and body – serves as a guide.

Located in Maiden Rock, Wisconsin, about an hour from St. Paul-Minneapolis, this Travel Green Wisconsin and Green Routes certified enterprise launched by John Huffaker and Charlene Torchia in 2006 artistically crafts a peaceful refuge to enhance our experiences with nature and allow our inner beings to breathe. Journey Inn is part restoration enterprise and part center for recreating our human soul in more meaningful ways.

I had the opportunity to stay at Journey Inn for a couple days this past September with my family, since we prefer ecotravel-oriented accommodation options. We hiked some of the abundant hiking trails on their sixty-six acre property that includes a spectacularly restored prairie and garden labyrinth. We sipped tea while relaxing in their gardens. We even shared a few of our cucumbers and tomatoes from Inn Serendipity with a couple celebrating their honeymoon there.

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Do you remember RecycleBank, the Philadelphia-based company that rewarded customers for recycling? I thought that was a great idea, and I’ve got a similar response to Earth Aid’s new rewards program for energy savings. Rolled out earlier this month in Washington, DC, Earth Aid offers a program to track your energy use and savings, and then to “pay” you for those savings through reward points that can be redeemed at partner companies.

In its press release for the launch of the rewards program, the company claims that its program “…creates a virtuous circle of local businesses providing incentives for households to save energy, and households re-circulating their savings on their utility bills into local businesses - benefiting both the local environment and the local economy.” All of this is on top of money actually saved by consumers cutting their energy use…

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GreenTalk Radio host Sean Daily talks about clean energy products, corporate sustainability initiatives, and cost-effective carbon offset solutions with Gillan Taddune, Chief Environmental Officer of BeGreen/Green Mountain Energy Company.

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