Sustainablog

Like this post? Subscribe to our RSS feed and stay up to date.

In my last post, I talked about the ecological and social outcomes one might wish to support via green investing. But what about the financial return on investment (ROI)?

Financial ROI (profit) is vital to green investing. This can sound jarring to green-minded folks because for quite a long time, the profits of most businesses have come at the expense of human and ecological health. Yet the underlying system holds much promise. I’m seeing a new generation of green businesses that align profits and green objectives to create powerful engines for economic transformation. These businesses are building the reality envisioned by a previous generation of green non-profit leaders.

Financial ROI is important because it impacts the rate and scale at which this new reality can unfold.

Read the rest of this entry »

Green investors often refer to the “triple bottom line”:

• What are the social benefits?
• What are the environmental benefits?
• What is the financial Return on Investment (ROI)?

The first Socially Responsible Investment (SRI) funds avoided companies that made cigarettes, supplied the military, or did business in South Africa. This new approach was called “negative screening”. Later on, SRI investment companies started including environmental screens.

The next logical step beyond negative screens is to assess the proactive “good” being accomplished by the company in which one is investing. What result is the company being responsible for?

Some green investors suggest selecting companies that will “make a lot of money” against the backdrop of climate change or other major issues. While this is a first step, something more is needed. I propose a new approach called the “Ecology Benefit Index”.

Read the rest of this entry »

When did we become “consumers”? How did it seep into our mainstream culture so that it’s commonplace to refer to each other as consumers?

It’s pretty clear why people over the last several decades started referring to each other as consumers: wealth and greed. Today, about two thirds of our economy is based on “consumer spending.” If we stop spending, our economy will likely fall into a recession, or worse. While our standard of living (measured in possessions) has never been higher, the quality of our life is not what it once was. Until recently, Americans have enjoyed an economic boom like no other, though it’s hardly shared among all citizens. But now, our spending habits have seemingly caught up with some of us.

We’ve discovered that owning lots of stuff often gets in the way of achieving a satisfying and fulfilling life. As a result, we’re revisiting our values and reorganizing our life around better meeting them. When we do purchase something, it’s as a “conserving customer”. If we own a business, perhaps as an ecopreneur, we offer products or services that seek to make the world a better place. Our enterprise, either for-profit or non-profit, is a means by which to create the changes we seek in the world.

Read the rest of this entry »

Hi Everyone,

I’d like to thank Green Options for inviting me to join their team of writers.

I’ve been an eco-entrepreneur my whole career, over 25 years. These days, I help connect green leaders and the general public in new ways that accelerate benefits to people and the biosphere.

One of the most vital, energetic, and promising links between green leaders and the general public is green investing. In my opinion, the world of finance shapes our economy even more than government, yet it is one of the least understood fields, especially for environmentally-minded people.

Leadership in finance is essential to getting a grip on society’s ecological footprint. Still, most green activists focus primarily on pure education and government policy. A smaller group of activists focuses on corporate policy. For the past 7 years, I’ve focused exclusively on how to actually finance green businesses and infrastructure projects. In the weeks ahead, I’ll be stepping you through what I’ve learned, and bringing some of these murky concepts to light.

I first started writing on this theme in March of this year. If you’d like to review the earlier installments of my ABC’s column, please visit these original ABC’s posts on my personal blog.

Ask me a Question

It’s not often that we venture into Colma but when we do we thought that it would serve as the base for this post. For those not familiar with the city, Colma contains the highest per capita cemeteries in the USA and its said that Colma has “1,500 above ground residents and 1.5 million underground”. Besides dead bodies, Colma also contains a slew of auto dealerships. We passed the slew of auto retailers and noticed the the Serramonte Chrysler Jeep Dodge and their Let’s Refuel America program.

Let’s get this straight. Chrysler announces this “good” news about gas prices. The Chrysler web site states, “As fuel prices continue to rise, the Let’s Refuel America Program helps providing stability to the cost of fuel with a simple solution - locking in the price of unleaded or diesel fuel at $2.99/gallon for three years.” So we just have to buy a new car and off we save at the pump.

That’s just great. There’s just a few things (see car list) that really ticks us off. The Serramonte Chrysler Jeep Dodge the features vehicles including:

Read the rest of this entry »

This post is by Sheryl Canter, an online writer and editorial manager at Environmental Defense Fund.

Ideas for businesses, and hope for everyone concerned about global warming - that’s what you get with our just-published, first annual Innovations Review. This new report highlights innovative processes, products, and technologies in a range of different industries.

Green business practices can drive cost savings and create new markets, giving companies a competitive advantage. But what’s next after the basics, like switching to energy-saving light bulbs and printing double-sided?

Here’s one example that caught my eye - a southern California Web hosting company powered entirely by the Sun. Read the rest of this entry »

May 1: May Day.

For the average American working for a paycheck, May Day — a pagan spring ritual where you dance around a Maypole — marks yet another, less festive occasion.

From the first of January until around the first of May, all the money many of us will earn goes to pay our share of income tax to the US government.

Kiss those months — that money — goodbye (the present tax stimulus package is really just a refund).

We followed the advice of our parents, as most children do: get a good education, go to college and get a job — a nice, secure, well-paying one, with great fringe benefits, stock options or profit-sharing. But the bimonthly paychecks — after the government gets its share for income, Social Security and Medicare taxes — aren’t enough to keep up with the bills. Even with raises and promotions, many of us feel that we keep getting further in the hole, since the more we earn in earned income, the more it’s taxed. The reality is that the system is largely devised this way, not to tax the very rich but to exact a fee on the middle class and poor to keep these wage earners on the treadmaster of a job — or “promising career.”

Read the rest of this entry »

I got the wonderful opportunity to interview Brad Gilchrist one of the creators (along with Peter Menice) of the cartoon The Green House. We will be highlighting their weekly strip “Shades of Green” on the EcoScraps blog every Monday. As an aspiring cartoonist it was very informative and interesting to hear about the directions their work has taken them and how they ended up together creating The Green House. Brad and Peter have both enjoyed successful careers as cartoonists, but I feel the true success is on its way. By “true success” I mean making a comfortable living doing what you love while making a difference in the world. As Brad puts it in the interview after the break:

“Which means more people seeing that living a simple, conscious life is more cool and rewarding than having a McMansion and a Hummer or II.”

You can play a part in their success by calling or e-mailing your favorite papers and tell them about the strip and the web site.

For my interview with Brad Gilchrist…
Read the rest of this entry »

Editor’s note: The recent report Environmental Trends and Climate Impacts: Findings from the U.S. Book Industry tried to answer that question; Eco-Libris blogger Raz Godelnik took a look at its findings in an earlier post. Today, he interviews one of the main contributors to the report’s preparation: Tyson Miller, founder and director of the Green Press Initiative. This post was originally published on Saturday, April 12, 2008.

After I wrote here about the publication of the of Environmental Trends and Climate Impacts: Findings from the U.S. Book Industry, and reviewed some of the most important findings, it’s time of the third (and last) part of our coverage of the report.

Today I am very excited to bring you an interview I conducted with Tyson Miller, the Founder and Director of the Green Press Initiative (GPI). The Green Press Initiative, together with the The Book Industry Study Group (BISG), initiated and prepared this impressive report that presents and analyzes the book industry’s ecological footprint.

Not only that Tyson Miller is one of the people who led the work on the report, but he is also one of the most knowledgeable people about the issues brought up in the report. In the last seven years he directs the Green Press Initiative (which he also founded) – a program which is catalyzing environmentally responsible book publishing in the U.S. He initiated the Book Industry Treatise on Responsible Paper Use, which more than 150 publishers have signed so far, and is also involved in the efforts of big publishers, such as Simon & Schuster and Scholastic, to develop green policies.

Therefore, I was very happy for the opportunity to have this interview with Mr. Miller, shedding more light on the report and its implications. I hope you’ll enjoy it as well!

Read the rest of this entry »

Can a company that manufactures copy machines, and sells more paper than any other single brand, really walk the talk on sustainable business practices?

That question framed my response to an offer to talk with Patty Calkins, Vice President of Environment, Health and Safety at Xerox Corp. After all, don’t copy machines “[consume] vast amounts of water, paper, and energy…?” I’ve seen numerous press releases on environmental issues from the company whose name is now synonymous with “photocopying,” but I was still skeptical: isn’t this still a business model built on heavy inputs of energy and paper?

Patty and I talked on the phone last Wednesday (April 9), and, as in other situations, my reservations were addressed directly and concretely. I had forwarded a version of the above question prior to our talk, so she was ready for me. Among the company initiatives she detailed for me:
Read the rest of this entry »