Sustainablog

Companies with prominent, valuable, consumer “brands” are prime targets for activists because these entities cannot afford to ignore threats that might hurt their public image. Remember Nike and the foreign “sweat shop” issue. Consumer brands don’t get much bigger or more valuable than that of McDonald’s. To its credit, based on outside pressure or not, McDonald’s has provided leadership on nutritional, packaging and animal wellness issues over the years.

Recently, McDonald’s has come under lawsuit pressure from a number of groups over the issue of pesticide use on potatoes – one of the signature offerings of this chain. They had to agree to work to reduce those applications. It would be best to focus on reductions of the pesticides with the greater associated risks, but unfortunately the litigants probably don’t understand that there are huge differences between pesticides.

There are actually a lot of pesticides used on potatoes compared to other crops grown at that scale. One of the main reasons is that it is incredibly difficult to breed new potato cultivars. I’ve blogged about the difficulties of improving a non-hybrid crop like wheat, but that is nothing in comparison to potatoes. First of all, it is not a seeded crop. It is actually a “cloned” crop grown from “seed pieces” and it grows from the “eyes” that occasionally sprout in your pantry. It is possible to breed via the flowers and seed, but it is very slow. Potato cultivars that are 20 to more than 100 years old dominate the industry. Breeding in pest resistance isn’t really an option.

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The Image above is corn growing in Zimbabwe.

There was a scholarly article published late last year by Dr. Robert Paarlberg entitled “The Ethics of Modern Agriculture.”  I would encourage anyone concerned about both the environment and about feeding people to read it.  It raises some important questions about the ethics of even well intentioned anti-technology activism.

Paarlberg is a professor at Wellesley and also an associate at the Weatherhead Center for International Affairs at Harvard.  He has no ties to agricultural interests or technology companies, but he has spent a lot of time thinking about the ethics of opposition to technologies that could help feed the poor people of the world.  His book “Starved for Science” is a detailed review of how the precautionary principle thinking of the rich countries (particularly in Europe) has largely kept agricultural technologies out of Africa including ones that would help feed poor people there.

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Let’s start by mentioning a few of the wonderful things that the Los Angeles Business Council and its fabulous President, Mary Leslie, are doing: They are corralling the city’s public and private heads of agencies and businesses into a forum where they can engage in conversation. This corral has taken place at the Getty Museum for the past 3 years under the moniker of the Los Angeles Business Council’s Sustainability Summit.

On August 10th, Leslie is hosting a similar event specifically for our film industry. The LABC is shepherding our City’s prominent, if not still #1, industry – the film studios – and getting them all together to talk about the business of sustainability: Sustainability and the Entertainment Community.
I’m all for conversation. When we sit down and talk with each other, a wealth of information can get shared if all parties engage and are engaged. Personally I’m convinced that it was through these types of pow-wows that the notion of “creating fire” was spread among humankind.

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I have lived in Europe on two occasions now — for five months in the Netherlands (two years ago) and for ten months in Poland (currently). I have been green-minded since I was a young child, and knew that Europe did better on many green issues. Nonetheless, to come here and live here has given me more insight on the perspectives of the people and more of a practical understanding of why Europe fairs so much better than the US on many environmental issues.

Recently, I came up with a list of seven things that really stand out to me as good environmental practices in Europe that could be transferred to the US. These could all be adopted in the US, but some are more personal in nature and some are more systematic. Furthermore, some of the personal ones regard large, life decisions, and some are much simpler in nature and easier to implement into your life now.

Of course, Europe is not one country and things vary from country to country. Nonetheless, there are also several similarities across borders. I have friends in other countries and have traveled a bit as well, so I hope to be sharing the best of the best.

Here’s the list!
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by Lester R. Brown

In April 2005, the World Food Programme and the Chinese government jointly announced that food aid shipments to China would stop at the end of the year. For a country where a generation ago hundreds of millions of people were chronically hungry, this was a landmark achievement. Not only has China ended its dependence on food aid, but almost overnight it has become the world’s third largest food aid donor.

As noted in Plan B 3.0: Mobilizing to Save Civilization, the key to China’s success was the economic reforms in 1978 that dismantled its system of agricultural collectives, known as production teams, and replaced them with family farms. In each village, the land was allocated among families, giving them long-term leases on their piece of land. The move harnessed the energy and ingenuity of China’s rural population, raising the grain harvest by half from 1977 to 1986. With its fast-expanding economy raising incomes, with population growth slowing, and with the grain harvest climbing, China eradicated most of its hunger in less than a decade—in fact, it eradicated more hunger in a shorter period of time than any country in history.

While hunger has been disappearing in China, it has been spreading throughout much of the developing world, notably sub-Saharan Africa and parts of the Indian subcontinent. As a result, the number of people in developing countries who are hungry has increased from a recent historical low of 800 million in 1996 to over 1 billion today. Part of this recent rise can be attributed to higher food prices and the global economic crisis. In the absence of strong leadership, the number of hungry people in the world will rise even further, with children suffering the most.

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Today’s post is by Lisa Moore, a climate scientist at EDF.

NOAA recently released a terrific scientific report that explains, in plain English, the current and projected effects of climate change on the U.S. The nonpartisan report, prepared by the 13-agency U.S. Global Change Research Program, tells a grim but important story, clearly and with lots of powerful maps and charts. I encourage you to check it out to see how climate change will affect your area of the country.

Here are some of the “business-as-usual” projections that my colleagues and I find most striking and disturbing:

You think August is hot now?

By the end of this century, we could be in for much more severe summers all across the country (see maps that follow).

• If you live in New Hampshire, summer could feel like it does today in North Carolina (p.107).
• If you live in Michigan, brace yourself for summers that feel like today’s summers in Oklahoma (p 117).
• And if you live in Texas, you now experience 10 to 20 days a year over 100 °F. By the last two decades of this century, look for 100 such days - that’s more than three months (p. 90).

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GreenTalk Radio host Sean Daily talks to Stephanie Thornton of the EPA about their WaterSense program. Much like the EnergyStar program, WaterSense seeks to help Americans to save water and protect the environment by creating product efficiency standards that manufacturers must meet in order to receive the WaterSense certification label on their products.

Click Play Below,or

Sony Pictures Studios believes in creating a culture on their Culver City campus. For CEO Michael Lynton and Co-Chairman Amy Pascal this includes a culture of environmental responsibility and sustainable stewardship, according to Jon Corcoran, VP, Corporate Safety and Environmental Affairs and John Rego, Director, Environmental Sustainability for the movie studio.

During a recent tour of the facilities, they each pointed out that education and employee awareness were key to behavior changes when it comes to environmental stewardship. This philosophy is in keeping with the Japanese tradition of creating an employee culture, a loyalty that reaches beyond the standard employee-employer structure, and one that gives and takes both ways. [Pictured: John Rego, Sony Studios; Paige Donner, Greening Hollywood; and Jon Corcoran, Sony Studios; photo by Ann Burkart]

Case in point: On June 29th, as part of Sony Studios “Links Green Series” they hosted a lunch time “Residential Solar and Hybrid Car Program,” presentation. This is an incentive program, offered through the studio, that gives employees a check for up to $5000 when they either buy a hybrid electric vehicle or install solar voltaic panels on their residence. This incentive “payback” is above and beyond the State and Federal tax incentives. Believe me, I asked. Don’t everyone blast your resume off to Sony Pictures Entertainment now!

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By Stacy Feldman, originally published June 24, 2009, at SolveClimate.com

Washington is starting to wake up to something that’s been obvious to marine scientists for years. The winds blowing off U.S. waters could be a key to a national clean energy and green jobs revolution.

On Tuesday, the federal government awarded five leases to three companies that want to develop wind turbines off the New Jersey and Delaware coasts for the production of renewable energy.

They’re the first such leases the Department of Interior has ever issued for the Outer Continental Shelf. If this official statement is any indication, they won’t be the last:

“We made the development of offshore wind energy a top priority for Interior. The technology is proven, effective and available and can create new jobs for Americans while reducing our expensive and dangerous dependence on foreign oil.”

The declaration comes as the U.S. Congress is in the midst of a debate over a proposal that would create a costly long-distance “transmission highway” to carry land-based wind energy (among other clean and dirty sources) from the Great Plains to the power-hungry cities of the American East.

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When the headlines told us that the global warming debate was over, it seemed like we environmentalists could breathe a collective sigh of relief. The United States elected a cap-and-trade-sympathetic administration, and the Environmental Protection Agency says it is going to exert some of the “P” in its acronym after it formally labeled carbon dioxide a pollutant last month. So now that the debate is over, has the discussion ended?

Much of what I assumed to be climate consensus has been turned on its head since I moved to the Midwest from New York. Meaning, there a lot of people here in the Middle who care about environmental issues but are not convinced climate change is related to human activities and/or is as dire as predicted. I believe it is. . .and I also believe that in order to get buy-in from such diverse constituents, it’s imperative that we engage in dialog with those who hold differing opinions.

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