The Danger of Staring too Close at 350
The International Day of Climate Action last Saturday saw the power of grassroots activism leveraged by new media and social networking. Through an online and viral campaign, Bill Mckibben’s climate action group 350.org inspired an international response of more than 5,200 events in 181 countries. Hailed as the “most widespread day of environmental action in the planet’s history,” the action focused on a single number: 350. That’s the level in parts-per-million (ppm) many scientists now say is the safe level of CO2 in the atmosphere to avoid the worst consequences of climate change.
Focusing on that single number represents both the genius and the possible Achilles heal of the such a grassroots effort.













