Sustainablog

Another book on green business? You may be tempted to wonder if we need another one. After all, there are already numerous classics on the subject (The Ecology of Commerce, Natural Capitalism, Mid-Course Correction), as well as more recent books that bring the subject of sustainable business into the 21st century (Green to Gold, Strategies for the Green Economy). What can Gil Friend, founder and CEO of consulting firm Natural Logic, add to the subject with his new book The Truth About Green Business? (Note: that paragraph’s brimming to the gills with affiliate links…)

The short answer, of course, is “a lot”: Gil’s spent nearly 40 years in the sustainable business field, so he’s able to address questions ranging from the general (”What’s the business case for green?”) to the very specific (”What elements should an Environmentally Preferable Purchasing program include?) with deep knowledge of green business ideas, as well as plenty of real-life examples.

What makes the The Truth about Green Business really stand out, though, isn’t necessarily the quality of information, but the format of the book itself. Most of the other books mentioned above delve deeply into their topics, and require a sustained reading effort (both of which are good things, of course). Friend’s created something quite different: in the Introduction, he describes the book as “designed to help you tackle these grand ideas in simple, practical, profitable, bite-sized chunks” (specifically, 52 “truths”).

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GreenTalk Radio show host Sean Daily speaks with David Anderson, co-founder of Green Options Media about the story behind Green Options and their post-Virgance acquisition future.

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The Mother Nature Network has just published their list of the ten greenest cities in the United States.

There is as yet no official criteria set by the EPA for determining a city’s “greeness,” MNN considered key areas to measure the effectiveness of a municipality’s efforts at carbon footprint reduction, including air and water quality, efficient recylcling and management of waste, percentage of LEED certified buildings, acres of land devoted to green space, use of renewable energy, and easy access to green products and services.

And the MNN winners are:

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Enterprise Fleet Management was recognized this week with the 2009 American Business Award (the “Stevie”) for Environmental Responsibility Program of the Year.

Owned by the Taylor family of St. Louis – which also owns and operates Enterprise Rent-A-Car - Enterprise Fleet Management offers businesses with medium-sized fleets services to efficiently manage their vehicle fleet.

The award comes as no real surprise for this blogger, as Enterprise Rent-A-Car has come to our attention on several occasions for their work expanding their low emissions rental fleet, providing van pool services throughout various cities across the U.S., funding alternative fuel research, and acting generally as a good corporate citizen.

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By Lester R. Brown

Today we are an oil-based civilization, one that is totally dependent on a resource whose production will soon be falling. Since 1981, the quantity of oil extracted has exceeded new discoveries by an ever-widening margin. In 2008, the world pumped 31 billion barrels of oil but discovered fewer than 9 billion barrels of new oil. World reserves of conventional oil are in a free fall, dropping every year.

As I note in my latest book, Plan B 3.0: Mobilizing to Save Civilization, discoveries of conventional oil total roughly 2 trillion barrels, of which 1 trillion have been extracted so far, with another trillion barrels to go. By themselves, however, these numbers miss a central point. As security analyst Michael Klare notes, the first trillion barrels was easy oil, “oil that’s found on shore or near to shore; oil close to the surface and concentrated in large reservoirs; oil produced in friendly, safe, and welcoming places.” The other half, Klare notes, is tough oil, “oil that’s buried far offshore or deep underground; oil scattered in small, hard-to-find reservoirs; oil that must be obtained from unfriendly, politically dangerous, or hazardous places.”

This prospect of peaking oil production has direct consequences for world food security, as modern agriculture depends heavily on the use of fossil fuels. Most tractors use gasoline or diesel fuel. Irrigation pumps use diesel fuel, natural gas, or coal-fired electricity. Fertilizer production is also energy-intensive. Natural gas is used to synthesize the basic ammonia building block in nitrogen fertilizers. The mining, manufacture, and international transport of phosphates and potash all depend on oil.

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I’m coming to the conclusion that there’s very little that’s sustainable about the company known as GM.

It’s frustrating and sad, because I was raised in the auto city and had family members who worked in the industry.  I even spent a summer at the GM Tech Center (working for then EDS as an intern at the time).  I’m perplexed by the company’s name which most of us recognize only as a vehicle company.  But it wasn’t always this way.

There was a time when GM was diversified, and innovative.  I was amazed by the poor decision making at GM when it recalled and promptly crushed their all-electric EV1s after bringing them to market in 1996.  I drove an EV1 in California; it rocked!  The company used to also make refrigerators starting in the 1920s under the Frigidaire brand and airplane components during WWII (my grandfather was an engineer who worked on a few).

So when, exactly, did the General Motors Corporation stop becoming a “generalist” industrial powerhouse making motors and instead, devote all its energies to making only motors in transportation vehicles and to lesser extent, but profitable one, vehicles for the military — you know, Humvees and the like?

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Manchester, Tennessee- The first day of the Bonnaroo Music and Arts Festival, a day which has traditionally been a day of travel and arrival for most festival attendees, greeted an estimated crowd of seventy-five thousand music fans from around the world with some good old fashioned southern rainshowers. And this wasn’t a light rain, by any definition. The rain, which began shortly after the four-day festival’s first performances, didn’t dampen the mood of the smiling festivarians, but it didn’t help the speed with which people were able to enter the festival grounds and set up their encampments.

The elements may have slowed the entrance for many, but delays were nothing like those in years past. In 2002, for example, at the inaugural Bonnaroo, it took this author about 18 hours to cover the last 45 miles! Read the rest of this entry »

Talk about a recipe for potential disaster.  Combine a down economy, changing agriculture practices, rising unemployment and the end result looks grim.  But here’s the secret ingredient  revitalizing and greening our countryside:  young people under 35.

Profiled in the new book, Renewing the Countryside: Youth, this new generation is making their mark on rural areas, from starting new farms to putting out their own entrepreneurial shingle in small towns. Renewing the Countryside: Youth showcases fifty case study stories, one from each state in the United States, cooking up a super-size serving of inspiration for what can be done in similar communities throughout rural America.

Renewing the Country (RTC), a Minnesota-based non-profit organization, specializes in championing such stories, telling the story of the small-scale but big impact individuals and organizations that are creatively crafting livelihoods that positively impact their rural communities. While other RTC books focus on stories within specific states such as Wisconsin, this latest book project, published in partnership with the Sustainable Agriculture Research and Education (SARE), uniquely celebrates rural youth.

In addition to the case study stories themselves, the engaging writing and photography also came from a team young artists across the nation. But beyond the inspiring read, this book serves as a starter blueprint for others looking to either return to or plant new roots in rural America, no matter one’s age.  Looking at these case study stories collectively, five themes emerge that identify why this particular group of young people are succeeding in the countryside: Read the rest of this entry »

In just seven years the Bonnaroo Music and Arts Festival has emerged as the premier music festival in the United States, if not the world. With the biggest names in music from genres across the musical spectrum taking to thirteen stages and providing festival-goers with four days of good music, danceable beats and pleasing melodies, this year’s Bonnaroo, from June 11-14 in Manchester, Tennessee will be no different from the last seven.

But in addition to the mountains of music and non-musical activities, the festival, which last year was named one of eighteen music festivals worldwide to receive the Greener Festival award, added several new green dimensions to its already impressive greening efforts.

Like the much newer Rothbury Festival up in Michigan, festival organizers at Bonnaroo have been hard at work finding new ways to green the festival scene and engage fans in discussions, seminars and educational programs about important sustainability topics and the pressing environmental issues of today. In addition to incorporating an environmental mission statement into every vendor contract, festival organizers have built upon past successful sustainability efforts and mixed in some new ones to give festival attendees a greener music festival experience.

Below are a few of the pre-festival green highlights, but stay tuned to Green Options for green updates, photos, interviews and reports from the ground at this year’s Bonnaroo Music and Arts Festival. Read the rest of this entry »

GreenTalk Radio host Sean Daily talks with green blogger and eco-entrepreneur Shea Gunther, previously of EarthFirst.com and now with MNN.

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