The Hidden Cost of $40 “Bling Water”
Simran Sethi and Sarah Smarsh are writing a series on the impacts of everyday things.They will be posting previews on Green Options before launching the posts on Huffington Post. Here’s the low-down on how we’re quenching our thirst.
We’ve been seduced by the beverage industry into believing only they can quench our thirst with colored, caffeinated, vitaminized, electrolyted water. We have become so parched that we can’t walk down the street without toting a single-use plastic bottle touting the magical effects of its water source.
Apparently, Kabbalah Water will heal us and Bling Water will define us. At the Bling H20 website, Bling Water “creator” Kevin Boyd describes noticing on Hollywood studio lots that “you could tell a lot about a person by the bottled water they carried.” First of all, didn’t god create water? Secondly, the water is bottled in Dandridge, Tennessee – since when is Southern Tennessee a spring of L.A. status? Yes, Dandrige’s water ranks very highly on EPA’s water quality index, but why are we spending so much money ($40 for Bling’s “Go Green” 750ml bottle) on cross-continental water instead of cleaning up our local waterways? Tinseltown’s water is so polluted with run-off and industrial contamination that perhaps water by way of Tennessee does make sense.
Here’s what the less blingy among us do:
- Work to identify problems at the source, pushing for the protection of wetlands.
- Reduce the amount of toxic junk we flush down and rinse away (including pharmaceuticals).
- Lobby our local officials to protect our source water.
- Use it sparingly: in the yard, in the house, everywhere
- Carry our own bottles (Coated aluminum is Siman’s preference, Sarah goes with BPA-free plastic) and proudly fill up at water fountains and taps.
Read more at the Huffington Post.
Thanks to the University of Kansas School of Journalism and Lacey Johnston for research assistance.