And neither are questions about ownership of carbon reduction credits when one considers the numerous players in the supply chain of many consumer products. Joel Makower gives us a taste of this complexity by analyzing Alcoa’s desire to be “carbon neutral” by 2020. It’s a laudable goal fraught with many difficulties, as Joel demonstrates with the help of Sue Hall, founder and executive director of the Climate Neutral Network.
I find this fascinating, as I think (and correct me if I’m wrong) that this relates to a question I had about green tags: ownership isn’t necessarily a question in that case, but the term of existence of the offset is. That is, it doesn’t make sense to me that offset credits, whatever there form, have a long “shelf life”: at some point, doesn’t the offset become irrelevant as more carbon emissions are created? I’m probably (once again) oversimplifying a complex matter, and let me again point out again that I don’t think that offsets are a bad thing. Clearly, though, it has to be an ongoing process.