EDF’s National Ad Campaign: Why the Head of Duke Energy Supports a Carbon Cap

Duke Energy is the one of America’s largest coal-burning utility – so why would its chairman, Jim Rogers, back a cap on carbon emissions? “Because America has to start making smart choices,” he says in a 30-second spot that begins airing nationally today (see video below). “A well-designed cap that provides a smooth transition to clean energy will keep electricity affordable and protect your family’s budget,” Rogers adds.


Duke Energy is joining the Environmental Defense Action Fund in a national advertising campaign that supports a “smart cap” on carbon emissions as the climate change solution that protects consumers.

Jim Rowe, CEO of Exelon, says: “A smart cap will control costs and protect your family’s budget.”


While Environmental Defense Fund does not agree with them on every environmental issue, these companies are important partners in passing climate change legislation. See more about this ad campaign and our recent ads featuring John Fetterman, mayor of Braddock, PA, and the United Steelworkers in support of a carbon cap.

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