Have you seen the Planet Green program Greensburg? The program follows the town of Greensburg, Kansas as they rebuild, in a very green way, after a tornado in May 2007 ripped through the town and devastated it. Nearly the entire community was destroyed.
Sunchips is helping the town of Greensburg to rebuild. Their first initiative was to donate $1 million to help build a solar-powered business incubator. It will eventually house 10 local businesses and help Greensburg residents return to their homes (many of them newly replaced).
Now Sunchips is taking another step to help Greensburg. When the tornado hit, it didn’t just destroy homes. It also destroyed the tree canopy in Greensburg. So a Facebook application was created called SunChips Greensburg widget that will allow Facebook users to add the widget to their profiles. For each widget that is added, SunChips will donate $1 towards replanting the tree canopy in Greensburg. The goal is to raise $50,000.
Of course, I added the widget to my own Facebook page before writing this up, and it was very easy to do. The best thing about it – in order to get the $1 donation all I had to do was add the widget to my own page. I did not have to invite any friends to do the same to get the donation. I was offered the chance to invite friends, but I didn’t have to. It’s just about the easiest way to donate $1 to a worthy green cause I’ve seen in quite a while.
If you’re wondering why Leonardo DiCaprio’s face is in the promo, it’s because he’s the executive producer of the Greensburg television show.