Green Marketing: Numbers and Trends

As usual, today will be slow, but as the open thread concept doesn’t seem to be catching on, I’ll try to get at least one (probably brief) post up before the day really gets started. Haven’t pointed to Joel Makower’s blog lately, but not because he hasn’t posted interesting items. I encourage you to browse his archives for the past few weeks, but also take time to read his latest post which evaluates the development of green marketing, and the trends of high support for the concept, but lower numbers for actual green purchases. Joel has some ideas about this disparity, and takes a look at what several companies are doing in response to the demand for greener products.

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