As you probably know, that convenience comes at an environmental and social price: documentaries such as FLOW and Thirst, organizations such as the Sierra Club and Environmental Defense Fund, and even a few of us lowly bloggers, have reported on the costs created by water’s transformation from a freely-available resource to a multi-billion dollar commodity. That bottle of water you buy now contributes to the world’s third-largest industry.
That industry has responded with new packaging designs, and some localities are now taxing, or even banning, bottled water. A new player on the scene, Nika Water, is trying to move a few steps further in greening its bottled water offering. Is it enough? Take a look at what they’re doing.
Read the rest of this post on bottled water at the Sundance Channel’s SUNfiltered blog.