Polishing the Image

Apparently, that’s what the auto industry thinks is necessary to head off any increase in CAFE standards by Congress after the vote to open ANWR to drilling. So, enter lots of shiny new ads with claims like “cars are 99% cleaner than they used to be,” or today’s automobiles are “virtually emission-free.” As advertising critic and clear language guru William Lutz has noted in analysis of ad-speak, the word “vitually” is a deal giveaway that we’re not getting the whole truth.

From the Center for Media and Democracy and the Daily Scoop.

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