Take the True Cost Tour

Thanks to Eric Benson at Creative Calories for turning me on to True Cost Tour,

…an audio tour that travels with you through a typical grocery store and reveals the “true cost” of several everyday products. Through environmental, societal, and nutritional lenses, the tour offers insight into these everyday products and seeks to empower the consumer.

The audio tour and website are a project of a design studio class at the University of Texas at Austin. In addition to the tour itself, they’ve provided a thorough list of resources for discovering more about the products on your grocery store’s shelf. I agree, Eric — this is a project that deserves attention.

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