From the Toronto Globe and Mail, a look at the newest efforts at making sustainable living hip and stylish. From Cameron Diaz’s new TV show Trippin’ on MTV, to the parade of Priuses at the Academy Awards, to Bono and wife’s new Edun clothing line, the rich and famous are finding ways to blend high fashion with eco-consciousness. As this article points out, attempts to use celebrities in the past to highlight sustainable living have generally failed. Will these attempts fare differently, and, if so, why? Clearly there’s a market for this kind of thinking: just look at the traffic Treehugger and HippyShopper are receiving.