Browsing the "building bridges" Tag

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Building Bridges: Scarcity vs. Abundance

From biodiversity loss to peak oil to the need for recycling, many of the messages coming from the environmental community have one common underlying theme: scarcity. Messages of scarcity take their power from the fear they produce. As marketing guru Seth Godin points out, fear is a powerful emotion that can make people act. Tell […]

November 30th

Building Bridges: Hope is Renewable

Like many of my fellow citizens, one of my first thoughts after hearing Sen. Barack Obama declared the winner of Tuesday’s election was “I am so proud to be an American.” Yes, my guy won. Yes, the United States elected it’s first African-American president (and that’s an incredible step forward). Yes, the issues that matter […]

Building Bridges: What Red Communities are Going Green… from the Grassroots Up?

I wrote my first “Building Bridges” post on a lark: the article I referenced on carbon offsets tied in nicely with ideas about bridging the divide between the environmental community and “Red America” (which tends to distrust, at the very least, environmentalists). Since then, I’ve been digging into existing success stories… and I’d love your […]