Remember Carrotmob, the company that offered a “carrot” (specifically, a “mob” of customers at an assigned time) to small businesses for investing in social or environmental good? They’ve created a new “loyalty program” for socially-minded diners and the restaurants who share their values.
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The notion of using sailing ships to transport cargo probably seems like a giant step backwards… unless you consider that environmental impact of modern shipping. Carrotmob is challenging a California coffee company to try out sail-powered shipping in exchange for $150,000 in “buycott” sales.