Browsing the "Environmentally friendly" Tag

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FTC Green Guide & Marketing: Greenwashing or Truth in Advertising?

Green is a hot trend, and businesses try to capitalize on consumers’ concern for the environment by touting their products’ eco-friendly traits.  “Recyclable”, “natural”, “compostable”, “biodegradable”, “organic”…what do these terms mean?  Unfortunately for consumers, there are no standards or consensus about what green actually signifies. The Federal Trade Commission (FTC) is the governmental agency in […]

August 24th

Green Remodeling or No Remodeling: Which is more Eco-Friendly?

A friend of mine recently asked a green question.  She moved into an unfinished home and was very excited about using green materials.  We started to talk about insulation.  There is already exposed fiberglass insulation in her new home.  She wants to replace it with recycled denim insulation, which is what I have in part […]

July 22nd