Browsing the "fear" Tag

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Building Bridges: Scarcity vs. Abundance

From biodiversity loss to peak oil to the need for recycling, many of the messages coming from the environmental community have one common underlying theme: scarcity. Messages of scarcity take their power from the fear they produce. As marketing guru Seth Godin points out, fear is a powerful emotion that can make people act. Tell […]

November 30th