Federal Trade Commission Archives - Sustainablog

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FTC Green Guide & Marketing: Greenwashing or Truth in Advertising?

Green is a hot trend, and businesses try to capitalize on consumers’ concern for the environment by touting their products’ eco-friendly traits.  “Recyclable”, “natural”, “compostable”, “biodegradable”, “organic”…what do these terms mean?  Unfortunately for consumers, there are no standards or consensus about what green actually signifies. The Federal Trade Commission (FTC) is the governmental agency in […]

August 24th