Most public health and nutrition experts would say that it would be better if Americans ate even more fruit and vegetables than they do because of their value in addressing obesity, cancer and other health concerns. How does that goal reconcile with these recent supply statistics?
Browsing the "fresh produce" Tag
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I’d like to make the case that asparagus, as a crop, is a prophetic vegetable. How the global asparagus industry has changed gives us a window on how the rest of the US fresh produce market is likely to change over time. We Americans Love Asparagus, but… As you can see in the graph above, […]
[social_buttons] I just got back from three days at one of my favorite ag industry meetings: The Produce Marketing Association “Fresh Summit.” To those in the industry this is just known as the PMA. This is an event where the vast majority of the fresh produce and flower industry gathers to show off their […]
[social_buttons] There is an old saying in the fresh produce industry: “Produce is purchased based on appearance, not by taste.” This is unfortunately often true. People buy their fruit and vegetables based on how fresh and blemish-free they look. They don’t normally have the chance to do taste comparisons. The reality is that lots of […]
Are you worried that an organic garden on the White House grounds might cause some Americans to start eating a wide variety of chemical-free, locally grown produce? The Mid America CropLife Association, a lobbying group for agribusinesses giants, is. Just a few days after Michelle Obama invited local fifth graders to help plant the White […]