Browsing the "fresh produce" Tag

string(0) "" Loading...

What Asparagus Tells Us About Our Food Future

I’d like to make the case that asparagus, as a crop, is a prophetic vegetable.  How the global asparagus industry has changed gives us a window on how the rest of the US fresh produce market is likely to change over time. We Americans Love Asparagus, but… As you can see in the graph above, […]

December 6th

Fresh Produce Quality Success Stories

[social_buttons] There is an old saying in the fresh produce industry: “Produce is purchased based on appearance, not by taste.”  This is unfortunately often true.  People buy their fruit and vegetables based on how fresh and blemish-free they look.  They don’t normally have the chance to do taste comparisons.  The reality is that lots of […]

September 1st