Browsing the "green marketing" Tag

string(0) "" Loading...

FTC Green Guide & Marketing: Greenwashing or Truth in Advertising?

Green is a hot trend, and businesses try to capitalize on consumers’ concern for the environment by touting their products’ eco-friendly traits.  “Recyclable”, “natural”, “compostable”, “biodegradable”, “organic”…what do these terms mean?  Unfortunately for consumers, there are no standards or consensus about what green actually signifies. The Federal Trade Commission (FTC) is the governmental agency in […]

August 24th

Are You In ‘The Gort Cloud’? A Book Review

(click to expand) The Gort Cloud: The Invisible Force Powering Today’s Most Visible Green Brands by Richard Seireeni with Scott Fields 240 pp. Chelsea Green It is like what Van Jones called the “invisible network of networks.” Everyone who is in it (and some who stand outside it) know it is there, but they just […]

March 31st

GreenTalk Radio: Interview with Danielle Brigida of National Wildlife Federation

GreenTalk Radio host Sean Daily talks with Danielle Brigida, a marketing and social media expert working with the National Wildlife Federation, about the use and value of social media for wildlife preservation and other environmental causes. [Courtesy of our friends at GreenLivingIdeas.com] Click Play Below,or GreenTalk Radio: Interview with Danielle Brigida of National Wildlife Federation

January 7th