Browsing the "greenwashing" Tag

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B.S. And Organic Marketing – Figuratively and Literally

[social_buttons] The large-scale Organic dairy cooperative, “Organic Valley” has just sunk to a new low in the practice of “I will market against my farmer neighbors by stoking consumer’s fears.” They announced that they have launched an on-line calculator that is supposed to show you how much pesticide and fertilizer use is avoided when you […]

September 25th

10 Ways that Social Media and Sustainability Line Up

The mega-trends of social media and sustainability share plenty of the same DNA. The Arnold Palmer is an exceptional beverage. It takes two individual beverages, iced tea and lemonade, each very good in their own right, and creates an even better one. That’s how we feel about social media and green living i.e. sustainability. There […]

August 25th

Greenwashing is Lack of Self-Esteem

Birgitte Rasine is the chief evolution officer of LUCITÀ, a non greenwashing pioneer in socially responsible design & communications. Raise your hand if you’ve ever seen a therapist, or known someone who has. Raise your other hand if you’ve ever heard that little voice inside your head telling you you’re not quite so good, not […]

July 15th

My Glass Is Greener

It seems that everywhere I turn, all the design conferences somehow are focusing on green. In March, I had the opportunity to attend the 2008 International Housewares Show at McCormick Place in Chicago. Every spring, the show takes up three of the four gigantic halls covering everything from small, local pot holder manufacturers to giant […]

May 23rd