It’s time for more waste management job listings from our friends over at the Green Job Post. Check ’em out…
Browsing the "marketing" Tag
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Coca-Cola’s 2nd Lives offers bottle caps for used drink bottles that turn them into other products. Are these great upcycling ideas, or just more marketing?
In the days leading up to Earth Day, my inbox fills up with green-themed PR pitches. Here’s a selection of the best and the worst…
SolarCity and Best Buy announced this week that they have teamed to sell residential solar in New York, Oregon, Arizona, Hawaii, and California. There are now SolarCity kiosks in over 60 Best Buy stores.
As bicycling becomes more and more popular in urban centers, on college campuses, and in other settings, marketers are looking at bikes themselves as a compelling “platform” for sharing ideas and brands.
Ikea, the modular furniture retailer, has developed a cardboard camera to help promote their PS 2012 line of furniture. The camera has a cardboard outer casing, USB drive, lens, one circuit board, two plastic screws and two AA batteries. It’s light, compact, and recyclable.
Trade shows create a lot of waste: they’re second only to construction on this front. What would a genuinely green trade show look like, from both the vendor’s and sponsor’s perspectives.
Got a particular label you look for when buying certain kinds of products? FSC for wood and paper products? Green Seal for other household products? USDA Organic for food? A labeling system based on solid, well-researched and monitored standards makes for very effective “shorthand” for consumers concerned about the social and environmental impacts of their […]
No doubt, you understand that the food you choose for lunch (or any meal) has an environmental impact… the folks at the PB&J Campaign (which we featured several years ago) documented the effect of shifting to a plant-based lunch back when they got started. And there’s plenty of other credible information out there on the […]
Just because you change the name of something doesn’t make it any better than it was. Well, the Corn Refiners Association would have you think otherwise with their petition to rebrand high fructose corn syrup as “corn sugar” on food packaging. Obviously, the best way to tackle a bad reputation is to simply rename your […]
A little slow on the jump here, but the Green Business Blog Carnival did make its scheduled stop on Friday at Eco-Libris’ blog. This was the second time the Carnival was hosted at a green company’s blog… we hope to see more of that in the future. So, what did Raz and crew find interesting […]
(click to expand) The Gort Cloud: The Invisible Force Powering Today’s Most Visible Green Brands by Richard Seireeni with Scott Fields 240 pp. Chelsea Green It is like what Van Jones called the “invisible network of networks.” Everyone who is in it (and some who stand outside it) know it is there, but they just […]
GreenTalk Radio host Sean Daily discusses green marketing for businesses with Maryanne Conlin, a lead writer for Ecopreneurist and Inspired Economist, and a green marketing consultant with expertise in targeting LOHAS consumers. [Courtesy of our friends at GreenLivingIdeas.com] Click Play Below,or GreenTalk Radio Green Blogger Series: Maryanne Conlin of Ecopreneurist