Browsing the "marketing" Tag

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Ikea Creates Eco-Friendly Cardboard Camera

Ikea, the modular furniture retailer, has developed a cardboard camera to help promote their PS 2012 line of furniture. The camera has a cardboard outer casing, USB drive, lens, one circuit board, two plastic screws and two AA batteries. It’s light, compact, and recyclable.

July 16th

Panasonic Promotes Eco Lunch Hour… Really

No doubt, you understand that the food you choose for lunch (or any meal) has an environmental impact… the folks at the PB&J Campaign (which we featured several years ago) documented the effect of shifting to a plant-based lunch back when they got started. And there’s plenty of other credible information out there on the […]

High Fructose Corn Syrup Now “Corn Sugar?”

Just because you change the name of something doesn’t make it any better than it was. Well, the Corn Refiners Association would have you think otherwise with their petition to rebrand high fructose corn syrup as “corn sugar” on food packaging. Obviously, the best way to tackle a bad reputation is to simply rename your […]

September 28th

Green Business Blog Carnival #8 at Eco-Libris

A little slow on the jump here, but the Green Business Blog Carnival did make its scheduled stop on Friday at Eco-Libris’ blog. This was the second time the Carnival was hosted at a green company’s blog… we hope to see more of that in the future. So, what did Raz and crew find interesting […]

Are You In ‘The Gort Cloud’? A Book Review

(click to expand) The Gort Cloud: The Invisible Force Powering Today’s Most Visible Green Brands by Richard Seireeni with Scott Fields 240 pp. Chelsea Green It is like what Van Jones called the “invisible network of networks.” Everyone who is in it (and some who stand outside it) know it is there, but they just […]

March 31st