In their book Cradle to Cradle: Remaking the Way We Make Things, American architect William McDonough and German chemist Michael Braungart conclude that waste and pollution are to be avoided entirely. “Pollution,” says McDonough, “is a symbol of design failure.” The challenge is to re-evaluate the materials we consume and the way we manufacture products so as to cut down on waste.
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As I’m still getting back into the groove of regular writing, I’m a bit late to the game on Danielle Sack’s profile of/hit piece on architect and “cradle to cradle” guru William McDonough in Fast Company. As you might imagine, this one’s already made the rounds of the green blogosphere, and most of these posts […]