In their book Cradle to Cradle: Remaking the Way We Make Things, American architect William McDonough and German chemist Michael Braungart conclude that waste and pollution are to be avoided entirely. “Pollution,” says McDonough, “is a symbol of design failure.” The challenge is to re-evaluate the materials we consume and the way we manufacture products so as to cut down on waste.
Browsing the "william mcdonough" Tag
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Last June, I asked if it was “crunch time” for Wal-Mart’s sustainability initiatives? After all, the economy was faltering, and consumers were focused on saving money more than saving the planet. After subsequent economic events (think Lehman Brothers, the car makers, and 2.6 million jobs lost), that question seems even more pertinent. So, when I […]
As I’m still getting back into the groove of regular writing, I’m a bit late to the game on Danielle Sack’s profile of/hit piece on architect and “cradle to cradle” guru William McDonough in Fast Company. As you might imagine, this one’s already made the rounds of the green blogosphere, and most of these posts […]