Browsing the "william mcdonough" Tag

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Throwaway Economy Headed for Junk Heap of History

In their book Cradle to Cradle: Remaking the Way We Make Things, American architect William McDonough and German chemist Michael Braungart conclude that waste and pollution are to be avoided entirely. “Pollution,” says McDonough, “is a symbol of design failure.” The challenge is to re-evaluate the materials we consume and the way we manufacture products so as to cut down on waste.

Another Transition: Wal-Mart’s Incoming CEO Declares “Sustainability is not Optional”

Last June, I asked if it was “crunch time” for Wal-Mart’s sustainability initiatives?  After all, the economy was faltering, and consumers were focused on saving money more than saving the planet. After subsequent economic events (think Lehman Brothers, the car makers, and 2.6 million jobs lost), that question seems even more pertinent. So, when I […]