{"id":11173,"date":"2011-04-12T15:42:29","date_gmt":"2011-04-12T20:42:29","guid":{"rendered":"http:\/\/blog.sustainablog.org\/?p=11173"},"modified":"2011-04-12T15:42:29","modified_gmt":"2011-04-12T20:42:29","slug":"aveda-earth-month-light-the-way","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/aveda-earth-month-light-the-way\/","title":{"rendered":"Aveda Celebrates Earth Month with Light the Way\u2122 Candles"},"content":{"rendered":"

\"aveda<\/a><\/p>\n

Editor’s note: <\/strong>In almost eight years of blogging, I don’t think I’ve ever posted competitively… but that is the case with this one. Aveda invited me to enter a blogging\/social media competition in which the winner takes a trip to India in the Fall with the company’s team. Yeah, I’d love to go to India… so if you feel moved to help, see the details below.<\/em><\/p>\n

Yep, the Earth Day\/Week\/Month promotions are coming in fast and furiously… enough to make even the most die-hard green blogger a bit cranky. I’m usually not compelled to shout “greenwashing,” but if you got a look at my inbox… well, you’d see my conundrum.<\/p>\n

I suppose my frustration comes from the pure self-promotional aspect of most of these pitches: “Look at what we’re doing to help the environment.” So, a campaign like Aveda’s Light the Way\u2122<\/a> is a bit refreshing simply because it isn’t about shouting to the rooftops about their sustainability cred (which they have in spades); rather, it’s about raising funds for a genuine environmental and human health challenge. Since 2007, the company has sold Light the Way limited edition soy aromatherapy candles to raise funds for Global Greengrants Fund<\/a> water-related projects. All money raised from the sale of the candles go to these efforts, and they’re only available during April (aka Earth Month, something Aveda’s celebrated since ’99).<\/p>\n

Selling $12 candles may not strike you as a particularly effective way to raise funds, but it’s worked… the company claims that, through the Light the Way campaign, they’ve been able to support<\/p>\n