{"id":11173,"date":"2011-04-12T15:42:29","date_gmt":"2011-04-12T20:42:29","guid":{"rendered":"http:\/\/blog.sustainablog.org\/?p=11173"},"modified":"2011-04-12T15:42:29","modified_gmt":"2011-04-12T20:42:29","slug":"aveda-earth-month-light-the-way","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/aveda-earth-month-light-the-way\/","title":{"rendered":"Aveda Celebrates Earth Month with Light the Way\u2122 Candles"},"content":{"rendered":"
<\/a><\/p>\n Editor’s note: <\/strong>In almost eight years of blogging, I don’t think I’ve ever posted competitively… but that is the case with this one. Aveda invited me to enter a blogging\/social media competition in which the winner takes a trip to India in the Fall with the company’s team. Yeah, I’d love to go to India… so if you feel moved to help, see the details below.<\/em><\/p>\n Yep, the Earth Day\/Week\/Month promotions are coming in fast and furiously… enough to make even the most die-hard green blogger a bit cranky. I’m usually not compelled to shout “greenwashing,” but if you got a look at my inbox… well, you’d see my conundrum.<\/p>\n I suppose my frustration comes from the pure self-promotional aspect of most of these pitches: “Look at what we’re doing to help the environment.” So, a campaign like Aveda’s Light the Way\u2122<\/a> is a bit refreshing simply because it isn’t about shouting to the rooftops about their sustainability cred (which they have in spades); rather, it’s about raising funds for a genuine environmental and human health challenge. Since 2007, the company has sold Light the Way limited edition soy aromatherapy candles to raise funds for Global Greengrants Fund<\/a> water-related projects. All money raised from the sale of the candles go to these efforts, and they’re only available during April (aka Earth Month, something Aveda’s celebrated since ’99).<\/p>\n Selling $12 candles may not strike you as a particularly effective way to raise funds, but it’s worked… the company claims that, through the Light the Way campaign, they’ve been able to support<\/p>\n That’s just the tip of the iceberg: Global Greengrants Fund has fuller descriptions of some of its many water projects<\/a>, which the fund through small grants, on its website.<\/p>\n Want to do some Earth Month good and help with funding these projects? It’s as simple as buying a candle or two<\/a>… Though the Light the Way candles are a limited edition, that doesn’t mean a small contribution from the company: if all of the candle sell, Aveda will donate a total of $1.34 million.<\/p>\n Yep, I’m one of several bloggers spreading the word, and trying to win a trip to India in the Fall. If you’re moved to purchase a candle<\/a> (or candles), I’d be grateful if you included the promotional code SUSTAINABLOG<\/strong> in the appropriate place on the order form (on the far right). You can get a look at some of the work they’re doing in India with water projects in the video below, and keep tabs on the company’s water initiatives at its Facebook page<\/a>.<\/p>\n [youtube]http:\/\/www.youtube.com\/watch?v=do5ZX3w4w9I[\/youtube]<\/p>\n Into aromatherapy<\/a>? Check out our current listings of supplies, including candles<\/a>, oils<\/a>, and sprays<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Editor’s note: In almost eight years of blogging, I don’t think I’ve ever posted competitively… but that is the case with this one. Aveda invited me to enter a blogging\/social [ … ]<\/p>\n","protected":false},"author":56,"featured_media":16788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[50,4864,4865,1707,4866,4867,4868,104],"yoast_head":"\n\n
And the trip to India thing…<\/h2>\n