{"id":12844,"date":"2011-06-14T18:00:01","date_gmt":"2011-06-15T00:00:01","guid":{"rendered":"http:\/\/blog.sustainablog.org\/?p=12844"},"modified":"2011-06-14T18:00:01","modified_gmt":"2011-06-15T00:00:01","slug":"wwf-uk-asks-what-wood-you-choose","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/wwf-uk-asks-what-wood-you-choose\/","title":{"rendered":"WWF UK Asks &#8220;What Wood You Choose?&#8221;"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"What wood you choose?\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/51AwOL0He4c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Nope, that&#8217;s not a typo above: the <strong>World Wildlife Fund in the UK<\/strong> is <a href=\"http:\/\/www.wwf.org.uk\/what_we_do\/campaigning\/what_wood_you_choose\/\">concerned about wood<\/a>&#8230; particularly wood that comes from illegal logging. Most of us know that <a href=\"https:\/\/sustainablog.org\/reduce-recycle-and-replant-data-highlights-on-restoring-the-worlds-forests\/\">deforestation<\/a> is a major contributor to climate change, but WWF UK&#8217;s starts off its <a href=\"http:\/\/assets.wwf.org.uk\/downloads\/what_wood_you_choose_feb11.pdf\">report on traceability of forest products<\/a> with a staggering statistic: &#8220;Illegal and unsustainable logging is a key driver of forest destruction and contributes up to <strong>one fifth<\/strong> of global carbon dioxide emissions.&#8221; (my emphasis)<\/p>\n<p>A new EU law requiring producers of wood products to provide complete sourcing information and certification of product legality will go into effect in 2013&#8230; but, as WWF UK discovered, there are already issues out there with consumer understanding of current certifications. <a href=\"http:\/\/www.fscus.org\/faqs\/what_is_certification.php\"><strong>FSC Certified<\/strong><\/a> is the gold standard for trusted products in this area&#8230; but FSC also provides chain of custody reports for products that aren&#8217;t certified, but contain wood from certified forests. This has caused confusion for consumers (shoot, I had to read that section several times), and, of course, some vendors are willing to allow customers to stay fuzzy on the distinction.<\/p>\n<p>So WWF has produced the animation above, as well as resources for both <a href=\"http:\/\/www.wwf.org.uk\/what_we_do\/campaigning\/what_wood_you_choose\/wood_buying_tips_for_businesses\/\">businesses<\/a> and <a href=\"http:\/\/www.wwf.org.uk\/what_we_do\/campaigning\/what_wood_you_choose\/wood_buying_tips_for_shoppers\/\">consumers<\/a>, to educate the British public specifically about FSC certification. With 1.5 million cubic metres of illegal timber and wood products (which, fortunately represents only 2.6% of the total) still coming into the UK each year, it&#8217;s needed.<\/p>\n<p>Take a look at the video, and some of the resources WWF&#8217;s created, and let us know what you think. Enough to create informed consumers and business owners, and cut the flow of illegal wood entirely?<\/p>\n<p><strong>Image credit:<a href=\"http:\/\/www.flickr.com\/photos\/pinkmoose\/142571259\/\"><\/a><\/strong> <a href=\"http:\/\/www.flickr.com\/photos\/pinkmoose\/142571259\/\">PinkMoose at Flickr<\/a> under a <a href=\"http:\/\/creativecommons.org\/licenses\/by\/2.0\/deed.en\">Creative Commons license<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nope, that&#8217;s not a typo above: the World Wildlife Fund in the UK is concerned about wood&#8230; particularly wood that comes from illegal logging. Most of us know that deforestation&nbsp;[ &hellip; ]<\/p>\n","protected":false},"author":56,"featured_media":16798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,13],"tags":[1072,5037,1816,1032,2734,5038],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WWF UK Asks &quot;What Wood You Choose?&quot; &#8226; Sustainablog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainablog.org\/articles\/wwf-uk-asks-what-wood-you-choose\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WWF UK Asks &quot;What Wood You Choose?&quot; &#8226; Sustainablog\" \/>\n<meta property=\"og:description\" content=\"Nope, that&#8217;s not a typo above: the World Wildlife Fund in the UK is concerned about wood&#8230; particularly wood that comes from illegal logging. 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