{"id":14604,"date":"2012-07-09T06:23:36","date_gmt":"2012-07-09T12:23:36","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/?p=14604"},"modified":"2012-07-09T06:23:36","modified_gmt":"2012-07-09T12:23:36","slug":"green-trade-show","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/green-trade-show\/","title":{"rendered":"What Does a Green Trade Show Look Like?"},"content":{"rendered":"
<\/a><\/p>\n According to Treehugger<\/a>, the trade show industry is the second most wasteful – only construction throws more material away. While maybe not as sexy as vegan cooking<\/a>, organic fashion<\/a>, or natural building<\/a>, trade shows could use some eco attention – they don’t have to create so much trash!<\/p>\n In recent years, eco-friendly trade show events and vendors have begun to emerge; there’s still plenty of room for improvement, though. What would it look like for the Trade Show Industry to get serious about getting more green?<\/p>\n An effective \u00a0greening of the trade show industry would be multidimensional, incorporating sponsors, exhibitors, and participants. Below are concrete (maybe not the best word choice?) steps we recommend to the Trade Show Display industry<\/a>:<\/p>\n Trade show exhibits<\/strong><\/p>\n Exhibitor promotional marketing:\u00a0<\/strong>As we all know, advertising and promotion is a critical aspect of a successful trade show exhibit, before, during, and after the event. You can, however, take greener steps in this area as well.<\/p>\n Shipping:<\/strong> Whenever possible, seek shipping that avoids air transport, and\/or use companies that are responsibly involved in lowering their waste footprint<\/p>\n Travel:<\/strong> Look for ways to travel that help to reduce carbon emissions<\/p>\n Discounts \/ incentives:<\/strong> Offer special discounts and incentives to green exhibitors entering in the show<\/p>\n Electronic communications:<\/strong> Whenever possible, use electronic communications with exhibitors and vendors. Make the exhibitor\u2019s handbook (or kit) available via email, or on CD.<\/p>\n Low-waste facilities:<\/strong> Sponsors should seek venues that are environmentally conscientious in hosting the event<\/p>\n These concrete steps could make a real difference. The availability and variety of sustainable materials \u2013 for display construction \u2013 has made huge strides, even in recent years, such that there are no longer design limitations for exhibits. Green trade show displays are now just as attractive and effective as the industry standards commonly purchased. Further, through the employment of the above considerations, the wasteful reputation of trade shows can be dramatically changed over time.<\/p>\n Tim Carter is the Operations Manager for Smash Hit Displays and lives in Washington State, where the environment is just so beautiful you have to love it. He would love to offer free consultation to any companies searching to green their relationship to the trade show industry, and can be reached at tim (at) smashhitdisplays.com.<\/em><\/p>\n Image credit:<\/strong> Phil Sexton at flickr<\/a> under a Creative Commons license<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Trade shows create a lot of waste: they’re second only to construction on this front. What would a genuinely green trade show look like, from both the vendor’s and sponsor’s perspectives.<\/p>\n","protected":false},"author":51,"featured_media":14605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[5126,5866,156,5867,5868,84,5869,5870,123,48],"yoast_head":"\nFor Exhibitors:<\/h3>\n
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Trade Show Sponsors<\/h3>\n
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