{"id":14621,"date":"2012-07-16T12:10:22","date_gmt":"2012-07-16T18:10:22","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/?p=14621"},"modified":"2012-07-16T12:10:22","modified_gmt":"2012-07-16T18:10:22","slug":"ikea-camera","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/ikea-camera\/","title":{"rendered":"Ikea Creates Eco-Friendly Cardboard Camera"},"content":{"rendered":"

\"ikea<\/a><\/p>\n

Ikea, the modular furniture retailer, has developed a cardboard camera to help promote their PS 2012 line of furniture. The camera has a cardboard outer casing, USB drive, lens, one circuit board, two plastic screws and two AA batteries. It’s light, compact, and recyclable. The company is planning on giving away a limited number of the cameras as part of it’s promotion to IKEA customers.<\/p>\n

Ikea hopes these customers will take pictures of their IKEA furniture in home and upload it to a PS photography portfolio website<\/a> to display furniture photos from around the world. The company doesn’t appear to have plans to sell any of these cute, eco-friendly cameras. However, the device does show that digital technology<\/a> can be mass produced in an eco-friendly manner.<\/p>\n

IKEA’s “Bare Bones Basics” Camera<\/h3>\n

These cameras are pared down to the bare bones basics. They don’t have zooms, special filters or even flash photography. It also takes three seconds to snap a photo and eight seconds to process it. However, they do take a color photograph at 2.3 mega pixels that can be uploaded to any computer with a USB port. Jesper Kouthold, designer of the cardboard camera, created a humorous promotional video describing how to use this little device. You can watch it for yourself below:<\/p>\n