{"id":14851,"date":"2012-09-10T07:35:07","date_gmt":"2012-09-10T13:35:07","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/?p=14851"},"modified":"2012-09-10T07:35:07","modified_gmt":"2012-09-10T13:35:07","slug":"fashion-trucks","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/fashion-trucks\/","title":{"rendered":"Style on the Go: How Fashion Trucks Are Bringing Looks Curbside"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Fashion trucks are revolutionizing the retail experience to bring us the hottest and latest looks right to our doorsteps and\/or curbside. The \u201cstores\u201d on wheels are set up in restored shells of trucks, complete with shoes, accessories and more. From New York to Los Angeles<\/a>, city officials are busy introducing ordinances to make room for these increasingly popular \u201cmobile boutiques\u201d on\u00a0streets and city plazas<\/a>.<\/p>\n

Truck owners rave about the much lower overhead cost<\/a> of maintaining a smaller, mobile space rather than a traditional \u201cbrick and mortar\u201d store. Mike Lydon, Principal of The Street Plans Collaborative<\/a>, describes these mobile retail locations as “tactical urbanism<\/a>.” Entrepreneurs experiment with implementing a change or solution using limited funds and, depending on customers\u2019 reception, decide to later invest in a permanent structure. Therefore, fashion trucks are great for those wanting to test the market with their fabulous finds before fully committing to signing a long-term lease, hiring staff, etc.<\/p>\n

Gasoline-Fueled Generators Are So Last Year!<\/h3>\n

While I haven\u2019t seen a truck outfitted with off-grid energy sources like solar panels or wind turbine charged batteries, a pedal-powered generator<\/a> and, of course, sunlight, are sustainable options to providing customers with a well-lit place to shop. A fashion truck owner could swap her stilettos<\/a> for flats and start pedaling to power up to five lights for 40 hours using Nuru Lights\u2019 LED-based units<\/a>, for instance.<\/p>\n

A truck owner will also want to keep temperatures comfortable, and natural cooling techniques offer a low-cost, low-energy option. Parking near shaded areas when possible, opening the windows for a natural breeze and covering windows and the roof with reflective coating will help keep the temperature down. Adequate insulation levels ensure a comfortable shopping environment year-round.<\/p>\n

\"inside<\/a>
Inside a fashion truck…<\/figcaption><\/figure>\n

Mobile Containers Keep on Giving<\/h3>\n

This isn\u2019t the first time we\u2019ve seen previously owned mobile containers transformed into retail locations. Dekalb Market<\/a> of Brooklyn was one of the first open-air markets housed solely in shipping containers<\/a>. The market is made up of an incubator farm, food market, a performance venue and a collection of eateries and work-sell spaces. The mobile business idea is even extending into personal fitness and wedding services<\/a>.<\/p>\n

Designers, stylists and entrepreneurs have taken a hint from food truck<\/a> owners, and are boldly claiming their place in the fashion world. Be sure to follow or befriend your favorite truck(s) on their social media pages to get exclusive news and deals, and say goodbye to long check-out lines, messy fitting rooms and crowded stores.<\/p>\n

Image credits:<\/strong> amalinny<\/a> via photo pin<\/a> cc<\/a>, amalinny<\/a>
\nvia photo pin<\/a> cc<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Like their food truck predecessors, fashion trucks are revolutionizing the retail experience to bring us the hottest and latest looks right to our doorsteps and\/or curbside. <\/p>\n","protected":false},"author":125,"featured_media":14854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[6005,6006,6007,6008,52],"yoast_head":"\nThe Fashion Truck: a Greener Retail Outlet?<\/title>\n<meta name=\"description\" content=\"Following the food truck movement, fashion trucks are mobile stores that, with a little thought, can be much greener than brick & mortar options.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainablog.org\/articles\/fashion-trucks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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