{"id":14942,"date":"2012-10-01T08:05:59","date_gmt":"2012-10-01T14:05:59","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/?p=14942"},"modified":"2012-10-01T08:05:59","modified_gmt":"2012-10-01T14:05:59","slug":"amp-sustainability-professionals","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/amp-sustainability-professionals\/","title":{"rendered":"AMP: the Starting Point for Sustainability Professionals"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/sustainablog.org\/wp-content\/uploads\/2012\/10\/business-sustainability-information.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14943 aligncenter\" title=\"business sustainability information\" src=\"https:\/\/sustainablog.org\/wp-content\/uploads\/2012\/10\/business-sustainability-information.jpg\" alt=\"its hard to find the business sustainability information you need\" width=\"500\" height=\"305\" srcset=\"https:\/\/sustainablog.org\/wp-content\/uploads\/2012\/10\/business-sustainability-information.jpg 500w, https:\/\/sustainablog.org\/wp-content\/uploads\/2012\/10\/business-sustainability-information-300x183.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>Planning a special meal out with the spouse or partner? No doubt <a href=\"http:\/\/www.yelp.com\">Yelp<\/a> or another restaurant review site plays a part in that planning. Got a trip coming up? You probably head over to <a href=\"http:\/\/www.tripadvisor.com\/\">Tripadvisor<\/a> to see what others have said about the hotel in which you&#8217;re planning to stay. Did the boss assign you projects on your company&#8217;s <a href=\"https:\/\/sustainablog.org\/2012\/05\/cost-of-lighting\/\">energy efficiency<\/a>, waste disposal, and <a href=\"http:\/\/bluelivingideas.com\/2009\/02\/23\/water-saving-tips-cut-water-use-at-the-tap\/\">use of water<\/a>? Since they&#8217;re all sustainability topics, you&#8217;d think there might be a service like Yelp or Tripadvisor for sustainability professionals: somewhere where information is gathered and curated, and other community members chime in on its usefulness. You&#8217;d probably be disappointed to discover that there&#8217;s not a site like this&#8230; yet.<\/p>\n<p>Sarah McKinney would&#8217;ve loved a service like this when she was working on her MBA in sustainable management at <a href=\"http:\/\/www.presidioedu.org\/\">Presidio Graduate School<\/a>. Sure, there were the well-established editorial portals, the non-profit and government data sources, the CSR-focused news wires, and even social media sites with a heavy green presence&#8230; but nothing that pulled all this together, sorted it out, and pointed a user to the resources that would be useful for his\/her current project. So Sarah and several colleagues decided to create such a site &#8211; first as a grad school project, and, now, as a full-fledged start-up company.<\/p>\n<p>Part Delicious, Yelp, and DocStoc, Sarah envisions AMP as a &#8220;a directory and content marketplace where\u00a0busy sustainability professionals can quickly pull the information they need to influence progressive action.&#8221; Like the services mentioned above, Sarah&#8217;s looking to create a starting point for sustainability professionals. I&#8217;ll let her explain more fully:<\/p>\n<p><iframe loading=\"lazy\" title=\"Amp: Sustainability&#039;s Starting Point\" src=\"https:\/\/player.vimeo.com\/video\/48032373?dnt=1&amp;app_id=122963\" width=\"1170\" height=\"658\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p>The beauty of a service like this is that it can be started on a relative shoestring: Sarah and her partners need $50,000 to get a beta version of the site up and running. Like many other entrepreneurs these days, they&#8217;ve taken the crowdfunding approach: <a href=\"http:\/\/www.indiegogo.com\/ampyourimpact\">AMP&#8217;s campaign on Indiegogo<\/a> has already raised over $15,000. So, they&#8217;re well on their way&#8230; but they only have two weeks left to raise the remaining $35,000.<\/p>\n<p>Can you help? They&#8217;ve got some great rewards for contributors, including a t-shirt made from recycled water bottles (at the $50 level). More importantly, though, this is a resource that could really benefit the broader sustainability community: both grad students and chief sustainability officers could use a more efficient way to find the information that serves their needs.<\/p>\n<p>Let us know what you think, and if you decided to help out.<\/p>\n<p><strong>Image credit:<\/strong> Screen capture from &#8220;<a href=\"http:\/\/vimeo.com\/48032373\">AMP: Sustainability&#8217;s Starting Point<\/a>&#8221; video<\/p>\n<p><em>Would you like to get your crowdfunding project featured on Important Media sites? Stay tuned for more information on our crowdfunding promotional packages&#8230;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wouldn&#8217;t it be nice if you could find sustainability information in the same way you find restaurant or hotel reviews? If Sarah McKinney has her way, there soon will be&#8230;<\/p>\n","protected":false},"author":56,"featured_media":16885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,13],"tags":[6068,5317,4980,6069,6070,6071],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AMP: Business Sustainability Information All in One Place<\/title>\n<meta name=\"description\" content=\"There&#039;s lots of information on sustainability out there - but it&#039;s spread all over the place. 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