{"id":15540,"date":"2013-04-18T11:45:23","date_gmt":"2013-04-18T17:45:23","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/?p=15540"},"modified":"2013-04-18T11:45:23","modified_gmt":"2013-04-18T17:45:23","slug":"a-word-on-sussing-out-sustainability","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/a-word-on-sussing-out-sustainability\/","title":{"rendered":"A Word on Sussing Out "Sustainability""},"content":{"rendered":"

\"dog<\/a><\/p>\n

Editor’s note:<\/strong> Over the years, I’ve been happy to publish updates on the work of former writer Caroline Savery and her Sust Enable Project<\/a>. \u00a0Here’s a recent post from the project’s blog<\/a> on the nature of the work she’s been up to…<\/em><\/p>\n

\u201cSustainability.\u201d How many times have you already heard this word today?<\/p>\n

It\u2019s the kind of word you either love or loathe. Either \u201csustainability\u201d is something you strongly resonate with, or the overuse of this word irks the piss out of you. When the word came into my consciousness several years ago, it was still a fairly fringe concept. Now, claims of \u201csustainability\u201d are ubiquitous in our culture. Many people are annoyed with it. The main complaint I hear from fellow sustainability activists these days is \u201cit\u2019s not about\u00a0sustaining<\/em>\u00a0something, it\u2019s about\u00a0thriving<\/em>.\u201d Word!<\/p>\n

Indeed, the attractive power of a word. A word tries to capture something and transmit it; a word\u00a0gets at<\/em>\u00a0a common experience. The word \u201csustainability\u201d\u00a0has an interesting history<\/a>. Its modern application in connection with economic policy first occurred in 1967 at latest. According to\u00a0Wikipedia<\/a>, \u201cThe first use of the term \u201csustainable\u201d in the modern sense was by the\u00a0Club of Rome<\/a>\u00a0in March 1972 in its epoch-making report on the \u2018Limits to Growth<\/a>.\u201d \u00a0\u201cSustainability\u201d continued to be applied to theories of economics and development, being propelled into the mainstream lexicon by the famous\u00a01987 Bruntlandt Report<\/a>, whose definition of sustainability as \u201cmeet[ing] the needs of the present without compromising the ability of future generations to meet their own needs,\u201d is still the most popularly cited one today. Throughout the last two decades, \u201csustainability\u201d has spiked dramatically in common use. The word today is hyper-proliferating to the point of near meaninglessness, as is illustrated by\u00a0this comic.<\/a><\/p>\n

\"the<\/a><\/p>\n

Sustainability is an emergent concept<\/a>\u00a0in our modern times. One would surmise that the increasing popularity of this word corresponds to our expanding understanding of how human actions can substantially impact our environments. Whether or not you grok mega and meta issues like global warming<\/a> and pollution,\u00a0the effects of pesticides on pollinators<\/a>\u00a0and the\u00a0impact of our oil spills on ecosystems<\/a>, to cite just a couple examples, are undeniably linked to human industrial activities and have immediate unpleasant effects. The frenzied rate at which use of \u201csustainability\u201d proliferates suggests our panicked urge to react to this devastating news. Sustainability is, perhaps, a trigger word, indicating a collapsing belief system and a desperate search for solutions to the apparent \u201cunsustainability\u201d of our economic and cultural systems.<\/p>\n

Yet, intriguingly, such an abundant word\u00a0doesn\u2019t have a clear definition<\/a>. Despite its Latin roots,\u00a0Emrgnc<\/a>\u00a0has identified over\u00a0100 different definitions of sustainability<\/a>. Given the high stakes and enormous tensions we\u2019re enduring as we debate about how best to\u00a0achieve<\/em>sustainability, it\u2019s little wonder we cannot even agree on terms. So what does sustainabilityreally\u00a0<\/em>mean?<\/p>\n

\u201cSussing out,\u201d which is English slang, means \u201cto infer or discover; to figure out\u201d or \u201cto size up; study,\u201d according to\u00a0The Free Dictionary<\/a>. I like this term because it suggests \u201csniffing out\u201d to me, like a dog curiously investigating a new encounter. We rightfully ought to be skeptical when examining claims of sustainability. Because of its amorphousness, anyone can use \u201csustainability\u201d to justify any kind of action\u2013including\u00a0blanketing what they were already doing to look more \u201cgreen.\u201d<\/a>\u00a0In our modern world where billions of corporate dollars are spent on massaging your perceptions through advertising media, it\u2019s a piece of cake to claim sustainability\u2014but it\u2019s much harder to\u00a0do<\/em>\u00a0sustainability, since the latter involves overhauling entrenched systems. If the corporate chanting of \u201cgreen\u201d doesn\u2019t invoke widespread sustainability, one must ask: who is qualified to define sustainability? Will it ever be effectively defined? The process of beginning to claim ownership over defining sustainability starts with the act of doubting: doubting that mega-corporations like WalMart and Monsanto could have sustainability figured out already, or that any major institution, for that matter, could have a grasp on such a complex issues as those illustrated by impending threats of systemic ecological collapse. Doubting the authority of others to define sustainability for us invites us to look to our own experiences for insight.<\/p>\n

In addition to cultivating skepticism when \u201csussing out sustainability,\u201d we should begin to claim ownership, ourselves, over this word. Not as a society (for no culture may claim an authoritative answer to sustainability), but as individuals, as family members and neighbors. In our messy, imperfect local efforts to enact sustainability, our dialogs and debates about it, our spiritual and philosophical grappling with it, through all of this, the deep meaningfulness lying dormant beneath the surface of this odd word gradually reveals itself to the collective unconscious. Each time we frame a behavior as being \u201csustainable\u201d or \u201cunsustainable,\u201d we are altering the landscape of possible interpretations of our world\u2013of consciousness itself. I have interviewed many folks about how they define sustainability, and almost always, the conversation ends up focusing on questions of \u201chow do we want to live on Earth?\u201d or \u201cwhat do we want to sustain?\u201d There is little doubt that the effects of unlocking such psychic territory will be transformational across the board\u2013but especially to Western societies in particular.<\/p>\n

Stresses provoke adaptation. In this sense, our dawning realization of globalized interlocking ecological crises is a natural process (if of unusual scale), where we see the danger facing us and are prompted to make urgent decisions about our survival. Whether we can use the word \u201csustainability\u201d as a bridge between wiser worlds, behaviors, and belief systems remains to be seen. For now, this word and its slippery substance continue to be my preferred tool for hacking away my own \u201cunfit\u201d assumptions: beliefs and attitudes I carry with me that aren\u2019t useful to me but are merely clinging, like molting old skins. Through considering sustainability, I uncover beliefs and behaviors that do not suit how I want to live, that are able to be dropped in my hastening pace toward a more well-rounded and more peaceful sense of myself and my world. In other words, a better-adapted way of living. Thus can \u201csustainability\u201d poke at our weak spots. How well adapted are we? How equipped are we in a situation where we must effectively react to a crisis of our actual, biological survival?<\/p>\n

Is American culture sustainable? Perhaps not in its entirety\u2013so what beliefs are indeed durable, lasting throughout many generations? What behaviors improve survival chances? What ideas contribute to enduring success, of a species, person, society?\u00a0What sustains us? \u00a0<\/em>This is just scratching the surface of identifying what sustainability might mean.<\/p>\n

I hope that you would be willing to relax any attitudes you hold\u2013positive or negative\u2013about this word, as you journey with me, through the rich perspectives of some of the edgiest, sharpest, and most sincere minds of our time. This is not exactly about making arguments about sustainability\u2013there is no need to elaborately justify what we feel. Instead, as organisms and humans, we desperately need to\u00a0relate<\/em>. This is about relating experiences of sustainability, sharing freely in an inclusive, respectful manner, to see if there may be some common shape to our emerging insights. May these conversations illustrate a pathway, a sketch, a basic outline of what a future sustainable human society looks like, that, through our frightening errors, we seem to be bumping up against in our fumbling attempts at globalization?<\/p>\n

Maybe\u2013or maybe the process of conversing, relating, critically thinking, and trusting our bodies more\u2013is more important than uncovering a concrete definition or set of solutions. One of the most prominent qualities in a surviving, thriving, sustainable system is the presence of diversity\u2013for reasons I will explore in depth later. I have come to suspect that sharing in a diverse, inclusive ocean of ideas, organized under a sexy and shape-shifting word like \u201csustainability,\u201d can be profoundly enlightening, and probably more productive, than trying to make concrete what is not suited for solidity. Let us revel in the multiplicity of definitions of sustainability, and view the diversity of them as a source of inspiration, not a threat to collective organization.<\/p>\n

Diversity is a facet of democracy, ecosystems, and decentralization (localization). Just as in our current social and economic movements, so with sustainability:\u00a0it is time to democratize this wor(l)d.<\/strong>\u00a0Defining \u201csustainability\u201d is not the exclusive domain of corporate think tanks, ad agencies, or policymakers. Let\u2019s\u00a0us<\/em>\u00a0try it out\u2013let\u2019s us try to\u00a0live it<\/em>, and through our direct experiences, explore what resonates with our souls, and share it with others! Ask yourself\u2013how do I define living sustainably? When do I feel \u201csustainable\u201d? Then ask others around you, especially loved ones. You may be deeply impressed by their answers, as I have been.<\/p>\n

It is now my life\u2019s work to provide an inclusive, dialogic framework for authentically workshopping and engaging with the emerging meanings of \u201csustainability.\u201d This is achieved principally through\u00a0The Sust Enable Project<\/a>, which aims to be a vehicle for sustainability literacy through innovative multimedia. TSEP\u2019s main project is a feature-length documentary which itself would embody sustainability. Beyond the film, I will be producing short videos, podcasts and blogs in which I would share interviews\u2013or, more accurately, conversations\u2013about the meaning of sustainability from a cornucopia of fascinating people. You may be aggravated, surprised, or delighted by the unique and colorful definitions you\u2019ll find within. My purpose through all of this is linked to my belief that the more people are actively engaging with issues of sustainability in their daily lives,\u00a0the more viable a sustainable world actually becomes.<\/em><\/p>\n

This is our opportunity to redefine our goals and values. This is our world and our word.\u00a0Join me<\/a>\u00a0in sussing out sustainability.<\/p>\n

Image credit:<\/strong> poolerpeach<\/a> via photopin<\/a> cc<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cSustainability.\u201d How many times have you already heard this word today?<\/p>\n","protected":false},"author":51,"featured_media":15542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[6394,1121,2133,6395,6396],"yoast_head":"\nDigging into the Word "Sustainability"<\/title>\n<meta name=\"description\" content=\"The world "sustainability" gets a lot of use these days... but do we really know what it means? 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