{"id":15839,"date":"2013-08-23T15:29:00","date_gmt":"2013-08-23T21:29:00","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/?p=15839"},"modified":"2013-08-23T15:29:00","modified_gmt":"2013-08-23T21:29:00","slug":"sustainable-fashion-opportunities-innovations","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/sustainable-fashion-opportunities-innovations\/","title":{"rendered":"No More Business as Usual: Eight Innovations & Opportunities Developing in the Sustainable Fashion Industry"},"content":{"rendered":"

\"designers<\/a><\/p>\n

Eco-fashion designers and business owners are completely revamping how they work with one another as well as with those in the \u2018fast fashion\u2019 industry. In fact, there are at least eight innovations and opportunities happening in the sustainable fashion industry that you\u2019re sure to notice as you shop your favorite brands.<\/p>\n

Sarah Ditty, Deputy Editor of SOURCE\u00a0Intelligence, a magazine helping to link individuals throughout the apparel manufacturing processes, discussed several of these new business practices at\u00a0Ethical Fashion Forum\u2019s SOURCE Summit<\/a>\u00a0earlier this Summer. (You can watch a video of the event\u00a0here.<\/a>) Some of these ideas are still in their infancy stages, while others are well-established and succeeding to further\u00a0move eco-fashions into mainstream markets<\/a>.<\/p>\n

New Standards are Strutting into Fashion<\/h3>\n
    \n
  1. Transparent Supply Chains:<\/strong> Environmentally-conscious brands are not hiding behind their supply chains; instead, they\u2019re encouraging their customers to be informed about where and how their clothing is being made. For instance,\u00a0Honest by<\/a>\u00a0is one of the first companies in the world to trace the origins of each element in every garment to be sure it\u2019s safe for you and the environment. I checked out their site, and I was indeed able to find out where the fabric, trimmings and even the buttons were sourced to make one of their beautiful dresses. The company also provides details about how its apparel is made, price calculations and estimated carbon footprint; now that\u2019s what I call staying in the loop.<\/li>\n<\/ol>\n
      \n
    1. Take-Back (Product) Schemes:<\/strong> Fashion powerhouses H&M and Puma are some of the larger companies to respond to customers\u2019\u00a0demands for more sustainable practices. Both brands have launched\u00a0apparel recycling programs<\/a>\u00a0to spur shoppers to return used and\/or disregarded clothing and shoes in exchange for vouchers towards future purchases. While there has been some criticism of such programs suggesting these companies should first lower their high turnover of low-cost apparel, I believe this remain as a significant step towards educating shoppers about the lifecycle of their garments.<\/li>\n<\/ol>\n
        \n
      1. Collaborative Consumption:<\/strong> Companies with a focus in peer-to-peer apparel sharing are seeing an increase in online sales as more fashionistas are renting the latest runway looks and returning them when they are done. But if your style budget is a bit more modest, you can still get in on the fun of \u201cswishing\u201d\u00a0by\u00a0trading items in your wardrobe with a friend<\/a>\u00a0or hosting a swap party in your community.<\/li>\n<\/ol>\n
          \n
        1. Global Apparel Retailers are \u201cDetoxing\u201d:<\/strong> Thanks to the efforts of Greenpeace investigators and its supporters,\u00a0at least thirteen retail giants committed to have a toxic-free supply chain by 2020<\/a>, which means no longer producing clothing with the use of chemicals and\/or contaminating public water sources.<\/li>\n<\/ol>\n
            \n
          1. Collaborative Opportunities:<\/strong> Designers of varying disciplines and backgrounds are joining forces to create some of the season\u2019s most desired looks. The most recent instance of such collaborations is fashion brand\u00a0Topshop<\/a>, and upcycling label\u00a0Reclaim to Wear<\/a>‘s\u00a0debut of their second collection. It includes graphic floral print shirts and shorts, oversized shirts great for pairing with tights and boots for the upcoming Fall season and much more. The best part is all of the garments are made from recycled fabrics. What a great way to show \u2018fast-fashion\u2019 shoppers that sustainably-made garments are indeed eco-chic!<\/li>\n<\/ol>\n
              \n
            1. Partnering with Non-Profit Organizations:<\/strong> Scheduled to launch late this month,\u00a0Zady<\/a>, a multi-brand shopping platform, is making it easier for the more \u201cconscious\u201d fashionistas to know where and how their favorite looks are being made. Not only is their transparent approach to fashion helping to give greater meaning to our purchases, but five percent of all of the company\u2019s proceeds will benefit\u00a0The Bootstrap Project<\/a>, which help to promote and retain centuries-old crafts and customs from artisans and their families\u2019 living around the world.<\/li>\n<\/ol>\n
                \n
              1. Closed Loop Fabric Advancements:<\/strong> Just as Puma created InCycle, the\u00a0first closed loop apparel collection<\/a>\u00a0made entirely from recycled materials, H&M and denim brand\u00a0Kuyichi<\/a>\u00a0are steadily working towards similar outcomes in their supply chains. Closed loop clothing will definitely continue to grow in popularity as it\u2019s an efficient way to reuse and repurpose textiles and ultimately reduce the consumption of oil, water, chemicals and other resources.<\/li>\n<\/ol>\n
                  \n
                1. Emerging Markets:<\/strong> Russia, Brazil, Australia, Uruguay and New Zealand are developing into some of newest places to spot high-fashion, ethically-made styles by the industry\u2019s top designers. In fact,\u00a0New Zealand will host its first ever eco-fashion week on September 21<\/a>\u00a0and its co-founder and fellow sustainable designer, Denise Anglesey said, \u201cEco is in and New Zealanders are ready for it!\u201d<\/li>\n<\/ol>\n

                  After reading through this list, do you think I\u2019ve overlooked any new, exciting developments in sustainable fashion? If so, leave me note and we\u2019ll share them with other fashionistas and business owners.<\/p>\n

                  Image credit:\u00a0<\/strong>Zady<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

                  Eco-fashion designers and business owners are completely revamping how they work with one another as well as with those in the \u2018fast fashion\u2019 industry. 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