{"id":1626,"date":"2005-09-19T12:46:00","date_gmt":"2005-09-19T12:46:00","guid":{"rendered":"http:\/\/sustainablog.greenoptions.com\/2005\/09\/19\/green-marketing-numbers-and-trends\/"},"modified":"2005-09-19T12:46:00","modified_gmt":"2005-09-19T12:46:00","slug":"green-marketing-numbers-and-trends","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/green-marketing-numbers-and-trends\/","title":{"rendered":"Green Marketing: Numbers and Trends"},"content":{"rendered":"<p>As usual, today will be slow, but as the open thread concept doesn&#8217;t seem to be catching on, I&#8217;ll try to get at least one (probably brief) post up before the day really gets started. Haven&#8217;t pointed to Joel Makower&#8217;s blog lately, but not because he hasn&#8217;t posted interesting items. I encourage you to browse his archives for the past few weeks, but also take time to read <a href=\"http:\/\/makower.typepad.com\/joel_makower\/2005\/09\/green_marketing.html\">his latest post<\/a> which evaluates the development of green marketing, and the trends of high support for the concept, but lower numbers for actual green purchases. Joel has some ideas about this disparity, and takes a look at what several companies are doing in response to the demand for greener products.<\/p>\n<p>Categories: <a href=\"http:\/\/del.icio.us\/jmcstras\/green\" rel=\"tag\">green<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/marketing\" rel=\"tag\">marketing<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/consumers\" rel=\"tag\">consumers<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/companies\" rel=\"tag\">companies<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/business\" rel=\"tag\">business<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/trends\" rel=\"tag\">trends<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As usual, today will be slow, but as the open thread concept doesn&#8217;t seem to be catching on, I&#8217;ll try to get at least one (probably brief) post up before&nbsp;[ &hellip; ]<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Green Marketing: Numbers and Trends &#8226; Sustainablog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainablog.org\/articles\/green-marketing-numbers-and-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green Marketing: Numbers and Trends &#8226; Sustainablog\" \/>\n<meta property=\"og:description\" content=\"As usual, today will be slow, but as the open thread concept doesn&#8217;t seem to be catching on, I&#8217;ll try to get at least one (probably brief) post up before&nbsp;[ &hellip; ]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sustainablog.org\/articles\/green-marketing-numbers-and-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainablog\" \/>\n<meta property=\"article:published_time\" content=\"2005-09-19T12:46:00+00:00\" \/>\n<meta name=\"author\" content=\"Jeff McIntire-Strasburg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff McIntire-Strasburg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sustainablog.org\/articles\/green-marketing-numbers-and-trends\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/green-marketing-numbers-and-trends\/\"},\"author\":{\"name\":\"Jeff McIntire-Strasburg\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/9b578e764fdaeb0c31f2d565d3f02b30\"},\"headline\":\"Green Marketing: Numbers and Trends\",\"datePublished\":\"2005-09-19T12:46:00+00:00\",\"dateModified\":\"2005-09-19T12:46:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/green-marketing-numbers-and-trends\/\"},\"wordCount\":131,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/sustainablog.org\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sustainablog.org\/articles\/green-marketing-numbers-and-trends\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sustainablog.org\/articles\/green-marketing-numbers-and-trends\/\",\"url\":\"https:\/\/sustainablog.org\/articles\/green-marketing-numbers-and-trends\/\",\"name\":\"Green Marketing: Numbers and Trends &#8226; 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