{"id":18241,"date":"2014-12-05T12:56:19","date_gmt":"2014-12-05T17:56:19","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/?p=18241"},"modified":"2014-12-05T12:56:19","modified_gmt":"2014-12-05T17:56:19","slug":"zero-waste-manufacturing-location-thats-just-greenwash-right","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/zero-waste-manufacturing-location-thats-just-greenwash-right\/","title":{"rendered":"The Zero Waste Manufacturing Location: That’s Just Greenwash… Right?"},"content":{"rendered":"
<\/a><\/p>\n Now that we’re focusing on waste issues here at sustainablog, I’ve had to tune my radar to “wastewashing”: claims about waste reduction by companies that are accurate, but don’t necessarily tell the whole story. The phrase “zero waste<\/a>,” for instance, gets tossed around a lot in the corporate space. I think it’s a laudable goal, especially for manufacturers, but I also realize it’s a phrase that can get twisted in ways to conceal as much as it reveals. So, for instance, when I went back to this post on Ford Canada’s waste reduction milestones<\/a>, I realized that they were very careful to use the phrase “zero waste to landfill,” and made a quick reference to waste to energy efforts as a part of these efforts. Nothing wrong with anything there… but, a quick watch of that video will show that they’re definitely foregrounding certain facts while minimizing others. Those communication choices are what bring out the “greenwash” chanters (who are also often guilty of choosing what they push to the front in their communications).<\/p>\n