{"id":18319,"date":"2015-01-08T13:18:22","date_gmt":"2015-01-08T18:18:22","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/?p=18319"},"modified":"2015-01-08T13:18:22","modified_gmt":"2015-01-08T18:18:22","slug":"dumping-food-scraps-head-good-way-raise-awareness-wasted-food","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/dumping-food-scraps-head-good-way-raise-awareness-wasted-food\/","title":{"rendered":"Dumping Food Scraps On Your Head: A Good Way To Raise Awareness Of Wasted Food?"},"content":{"rendered":"<p><a href=\"https:\/\/sustainablog.org\/wp-content\/uploads\/2015\/01\/food-scraps-for-scrap-bucket-challenge.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" class=\"aligncenter size-full wp-image-18320\" src=\"https:\/\/sustainablog.org\/wp-content\/uploads\/2015\/01\/food-scraps-for-scrap-bucket-challenge.jpg\" alt=\"food scraps for scrap bucket challenge\" srcset=\"https:\/\/sustainablog.org\/wp-content\/uploads\/2015\/01\/food-scraps-for-scrap-bucket-challenge.jpg 640w, https:\/\/sustainablog.org\/wp-content\/uploads\/2015\/01\/food-scraps-for-scrap-bucket-challenge-300x225.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p>Remember the <a href=\"http:\/\/www.alsa.org\/fight-als\/ice-bucket-challenge.html\">Ice Bucket Challenge<\/a>? If you logged into Facebook at all last year, you know what I&#8217;m talking about: those homemade videos of people dumping buckets of ice water on themselves. The Challenge raised a ton of awareness about ALS\/Lou Gehrig&#8217;s Disease (and a ton of money for the ALS Assocation). The challenge also spawned numerous imitators, including the <a href=\"http:\/\/www.bamco.com\/blog\/happy-2015-year-resolve-fight-food-waste\/\">#ScrapBucketChallenge<\/a>, which asks participants to dump <a href=\"https:\/\/sustainablog.org\/2011\/08\/composting-food-scraps-black-soldier-fly-larvae\/\">food scraps<\/a> on their heads to raise awareness of <a href=\"http:\/\/eatdrinkbetter.com\/2013\/06\/11\/american-food-waste-facts\/\">American food waste<\/a>.<\/p>\n<p>Take a look at this video posted yesterday <a href=\"http:\/\/www.bamco.com\/blog\/happy-2015-year-resolve-fight-food-waste\/\">on the blog of Bon App\u00e9tit Management Company<\/a>, the creator of this challenge, to get a better idea of what&#8217;s going on:<\/p>\n<p><iframe loading=\"lazy\" title=\"Bon App\u00e9tit Management Company #ScrapBucketChallenge\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/UoLn1egGMIw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>This one hasn&#8217;t taken off like the Ice Bucket Challenge &#8211; I&#8217;m guessing that&#8217;s largely because most of us are weary of videos of people dumping things on their heads (and getting challenged to do it ourselves). But I also think that, as presented, there&#8217;s not the same level of shock and appeal here. Some ideas to give this a little more &#8220;oomph&#8221;&#8230; because I&#8217;d love to see this work:<\/p>\n<ul>\n<li>Food scraps bouncing off of our heads just doesn&#8217;t have the same visceral quality of ice water &#8211; even when we got really tired of those videos, we still thought &#8220;Brrrr!!&#8221; when we saw one. I think <a href=\"https:\/\/www.youtube.com\/watch?v=PUeJI9InWgg\">Ben Simon of the Food Recovery Network<\/a> is on the right track: blend those food scraps up into something goopy and slimy &#8211; something like <em>Double Dare<\/em>-style slime.<\/li>\n<li>Specify a given non-profit for donations. While the ice water itself made the Ice Bucket Challenge, I think people&#8217;s knowledge that they were raising money for a specific effort certainly helped. BAMCO might want to consider partnering with a non-profit focused on food waste issues &#8211; that organization&#8217;s work then becomes part of the story (and the appeal).<\/li>\n<li>Put a time limit on the videos. Like I said, Ben had a great idea for gooping up the food scraps, but his video was nearly two minutes long &#8211; just too long to wait for the payoff. One minute max&#8230; thirty seconds is even better.<\/li>\n<\/ul>\n<p>Got other ideas that&#8217;ll help this take off (besides getting Michelle Obama to do it)? Share them! I&#8217;m still debating about helping out by doing a video myself&#8230; but I could be persuaded if enough good ideas for getting this moving come in!<\/p>\n<p><strong>Image credit:<\/strong> <a href=\"http:\/\/www.shutterstock.com\/pic-174516113\/stock-photo-compost-pile-of-kitchen-scraps-isolated-on-white-background.html?src=csl_recent_image-1\">Shutterstock<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The #ScrapBucketChallenge is imitating the Ice Bucket Challenge: asking participants to dump food scraps on their heads to raise awareness of food waste.<\/p>\n","protected":false},"author":56,"featured_media":18320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,13],"tags":[7668,7670,7673,7672,7674,1300,7669,7671,2890],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dump Food Scraps On Your Head For 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