{"id":1980,"date":"2006-03-18T20:17:00","date_gmt":"2006-03-18T20:17:00","guid":{"rendered":"http:\/\/sustainablog.greenoptions.com\/2006\/03\/18\/profitable-sustainable-products\/"},"modified":"2006-03-18T20:17:00","modified_gmt":"2006-03-18T20:17:00","slug":"profitable-sustainable-products","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/profitable-sustainable-products\/","title":{"rendered":"Profitable Sustainable Products"},"content":{"rendered":"
Despite numerous examples to the contrary, most of us still have to argue (over and over) the business case for sustainability. Entrepreneur magazine has made that just a little easier, though, with its profile<\/a> of several successful small businesses that sell environmentally-conscious products and services: Seahorse Power Co.<\/a> of Massachusetts, Eco Lips<\/a> of Cedar Rapids, IA, Digital Hive Ecological Design<\/a> of San Franscisco, and Hartmann & Forbes <\/a>of Oregon. In each case, the company finds success by appealing not only to environmental concerns, but also to economic ones:<\/p>\n Indeed, market demand is what dictates entrepreneurial success, whether you’re offering a product with obvious environmental benefits or you’re simply trying to integrate green practices into your business. “Market demand is a powerful driver of corporate behavior,” says Jacob Singer, program director of the Green MBA program at New College of California in San Francisco<\/a>. “We’re seeing the power of markets and consumers [driving] these positive changes.” …<\/p>\n No doubt, entrepreneurs are the ones enacting change. “The small guys can run rings around the big guys,” says [Byron] Kennard, who helped organize the original Earth Day in 1970. “We didn’t have to encourage entrepreneurs to enter the fray; they were already there–entrepreneurs see an environmental problem as a profitable opportunity.”<\/p><\/blockquote>\n It’s good to see so many, and so many types, of green businesses doing well by doing good. If you’ve got a green business success story of your own that I haven’t featured here at sustainablog, let me know<\/a>…<\/p>\n Categories: greenbusiness<\/a>, success<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Despite numerous examples to the contrary, most of us still have to argue (over and over) the business case for sustainability. Entrepreneur magazine has made that just a little easier, [ … ]<\/p>\n","protected":false},"author":56,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n