{"id":2009,"date":"2006-03-31T02:24:00","date_gmt":"2006-03-31T02:24:00","guid":{"rendered":"http:\/\/sustainablog.greenoptions.com\/2006\/03\/31\/chevy-apprentice-becomes-activism-tool\/"},"modified":"2006-03-31T02:24:00","modified_gmt":"2006-03-31T02:24:00","slug":"chevy-apprentice-becomes-activism-tool","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/","title":{"rendered":"&#8216;Chevy Apprentice&#8217; Becomes Activism Tool"},"content":{"rendered":"<p><a href=\"http:\/\/www.rol.ru\/pictures\/misc\/consnews\/chevy-i1.jpg\"><img decoding=\"async\" src=\"http:\/\/www.rol.ru\/pictures\/misc\/consnews\/chevy-i1.jpg\" alt=\"\" border=\"0\" \/><\/a>So, remember way back during the 2004 presidential race when the Bush-Cheney campaign put a &#8220;create your own campaign sign&#8221; tool on their website, and many progressive jokesters used it as a means to mock our fearless leader (at least until they took the tool down &#8212; pretty quickly, if I remember right)?  Well, Chevy&#8217;s trying something similar with it&#8217;s <a href=\"http:\/\/www.chevyapprentice.com\/\">&#8220;Chevy Tahoe &#8212; The Apprentice&#8221; contest<\/a>, and activists and culture jammers are using the tools provided to create ads calling attention to global warming and the general gas-guzzling obscenity of these monster SUVs.  Calvin Jones at Climate Change Action tipped me off to this; he&#8217;s <a href=\"http:\/\/climatechangeaction.blogspot.com\/2006\/03\/eco-blogger-call-to-action-make-your.html\">linking to as many of the faux commercials as possible<\/a>.  There are also lengthy threads developing at <a href=\"http:\/\/gristmill.grist.org\/story\/2006\/3\/29\/122054\/644\">Gristmill<\/a> and <a href=\"http:\/\/www.network-centricadvocacy.net\/2006\/03\/you_must_try_th.html\">Network Centric Advocacy<\/a>. One of the Gristmill commenters claimed Chevy had pulled the tool, but I checked moments ago, and it look like it&#8217;s still working.  Let Calvin know if you make an ad pointing out the environmental degradation created by these monstrous, expensive compensations for tiny penises &#8212; of course, feel free to show it off here, too.<\/p>\n<p>Categories: <a href=\"http:\/\/del.icio.us\/jmcstras\/chevy\" rel=\"tag\">chevy<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/tahoe\" rel=\"tag\">tahoe<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/advertisement\" rel=\"tag\">advertisement<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/contest\" rel=\"tag\">contest<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/activism\" rel=\"tag\">activism<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/culturejamming\" rel=\"tag\">culturejamming<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/globalwarming\" rel=\"tag\">globalwarming<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/fuelefficiency\" rel=\"tag\">fuelefficiency<\/a>, <a href=\"http:\/\/del.icio.us\/jmcstras\/SUV\" rel=\"tag\">SUV<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, remember way back during the 2004 presidential race when the Bush-Cheney campaign put a &#8220;create your own campaign sign&#8221; tool on their website, and many progressive jokesters used it&nbsp;[ &hellip; ]<\/p>\n","protected":false},"author":56,"featured_media":17069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>&#039;Chevy Apprentice&#039; Becomes Activism Tool &#8226; Sustainablog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;Chevy Apprentice&#039; Becomes Activism Tool &#8226; Sustainablog\" \/>\n<meta property=\"og:description\" content=\"So, remember way back during the 2004 presidential race when the Bush-Cheney campaign put a &#8220;create your own campaign sign&#8221; tool on their website, and many progressive jokesters used it&nbsp;[ &hellip; ]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainablog\" \/>\n<meta property=\"article:published_time\" content=\"2006-03-31T02:24:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/chevy-i1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jeff McIntire-Strasburg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff McIntire-Strasburg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/\"},\"author\":{\"name\":\"Jeff McIntire-Strasburg\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/9b578e764fdaeb0c31f2d565d3f02b30\"},\"headline\":\"&#8216;Chevy Apprentice&#8217; Becomes Activism Tool\",\"datePublished\":\"2006-03-31T02:24:00+00:00\",\"dateModified\":\"2006-03-31T02:24:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/\"},\"wordCount\":197,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/sustainablog.org\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/\",\"url\":\"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/\",\"name\":\"'Chevy Apprentice' Becomes Activism Tool &#8226; Sustainablog\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablog.org\/#website\"},\"datePublished\":\"2006-03-31T02:24:00+00:00\",\"dateModified\":\"2006-03-31T02:24:00+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sustainablog.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8216;Chevy Apprentice&#8217; Becomes Activism Tool\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sustainablog.org\/#website\",\"url\":\"https:\/\/sustainablog.org\/\",\"name\":\"Sustainablog\",\"description\":\"Since 2003, Sustainablog has been one of the pioneers of sustainability news online.\",\"publisher\":{\"@id\":\"https:\/\/sustainablog.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sustainablog.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sustainablog.org\/#organization\",\"name\":\"Sustainablog\",\"url\":\"https:\/\/sustainablog.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg\",\"contentUrl\":\"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg\",\"width\":200,\"height\":142,\"caption\":\"Sustainablog\"},\"image\":{\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/9b578e764fdaeb0c31f2d565d3f02b30\",\"name\":\"Jeff McIntire-Strasburg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/36b723ef9244464afe2e59d68b238a07?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/36b723ef9244464afe2e59d68b238a07?s=96&d=mm&r=g\",\"caption\":\"Jeff McIntire-Strasburg\"},\"description\":\"Jeff McIntire-Strasburg is the founder and editor of sustainablog. You can keep up with all of his writing at Facebook, and at Google+\",\"sameAs\":[\"https:\/\/sustainablog.org\"],\"url\":\"https:\/\/sustainablog.org\/articles\/author\/jeffmcintirestrasburg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"'Chevy Apprentice' Becomes Activism Tool &#8226; Sustainablog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/","og_locale":"en_US","og_type":"article","og_title":"'Chevy Apprentice' Becomes Activism Tool &#8226; Sustainablog","og_description":"So, remember way back during the 2004 presidential race when the Bush-Cheney campaign put a &#8220;create your own campaign sign&#8221; tool on their website, and many progressive jokesters used it&nbsp;[ &hellip; ]","og_url":"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/","og_site_name":"Sustainablog","article_published_time":"2006-03-31T02:24:00+00:00","og_image":[{"url":"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/chevy-i1.jpg","width":1,"height":1,"type":"image\/jpeg"}],"author":"Jeff McIntire-Strasburg","twitter_misc":{"Written by":"Jeff McIntire-Strasburg","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/#article","isPartOf":{"@id":"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/"},"author":{"name":"Jeff McIntire-Strasburg","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/9b578e764fdaeb0c31f2d565d3f02b30"},"headline":"&#8216;Chevy Apprentice&#8217; Becomes Activism Tool","datePublished":"2006-03-31T02:24:00+00:00","dateModified":"2006-03-31T02:24:00+00:00","mainEntityOfPage":{"@id":"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/"},"wordCount":197,"commentCount":0,"publisher":{"@id":"https:\/\/sustainablog.org\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/","url":"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/","name":"'Chevy Apprentice' Becomes Activism Tool &#8226; Sustainablog","isPartOf":{"@id":"https:\/\/sustainablog.org\/#website"},"datePublished":"2006-03-31T02:24:00+00:00","dateModified":"2006-03-31T02:24:00+00:00","breadcrumb":{"@id":"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sustainablog.org\/articles\/chevy-apprentice-becomes-activism-tool\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sustainablog.org\/"},{"@type":"ListItem","position":2,"name":"&#8216;Chevy Apprentice&#8217; Becomes Activism Tool"}]},{"@type":"WebSite","@id":"https:\/\/sustainablog.org\/#website","url":"https:\/\/sustainablog.org\/","name":"Sustainablog","description":"Since 2003, Sustainablog has been one of the pioneers of sustainability news online.","publisher":{"@id":"https:\/\/sustainablog.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sustainablog.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sustainablog.org\/#organization","name":"Sustainablog","url":"https:\/\/sustainablog.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/","url":"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg","contentUrl":"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg","width":200,"height":142,"caption":"Sustainablog"},"image":{"@id":"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/9b578e764fdaeb0c31f2d565d3f02b30","name":"Jeff McIntire-Strasburg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/36b723ef9244464afe2e59d68b238a07?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36b723ef9244464afe2e59d68b238a07?s=96&d=mm&r=g","caption":"Jeff McIntire-Strasburg"},"description":"Jeff McIntire-Strasburg is the founder and editor of sustainablog. You can keep up with all of his writing at Facebook, and at Google+","sameAs":["https:\/\/sustainablog.org"],"url":"https:\/\/sustainablog.org\/articles\/author\/jeffmcintirestrasburg\/"}]}},"_links":{"self":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts\/2009"}],"collection":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/comments?post=2009"}],"version-history":[{"count":0,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts\/2009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/media\/17069"}],"wp:attachment":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/media?parent=2009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/categories?post=2009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/tags?post=2009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}