{"id":2255,"date":"2006-09-29T00:59:00","date_gmt":"2006-09-29T00:59:00","guid":{"rendered":"http:\/\/sustainablog.greenoptions.com\/2006\/09\/29\/timberland-publicizes-its-footprint\/"},"modified":"2006-09-29T00:59:00","modified_gmt":"2006-09-29T00:59:00","slug":"timberland-publicizes-its-footprint","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/timberland-publicizes-its-footprint\/","title":{"rendered":"Timberland Publicizes Its Footprint"},"content":{"rendered":"
<\/a> The folks at Timberland<\/a> are taking a step forward (get it — shoe makers… taking a step forward… aw, never mind…) towards greater transparency by placing information about the shoe’s figurative footprint right on the box. The “Our Footprint” label includes three sections:<\/p>\n The “nutrition label” will be placed on greener boxes made from 100% post-consumer recycled fiber with soy-based inks and water-based solvents. The company’s not stopping there, though. They plan to adopt the “Our Footprint” label for apparel, and are also developing a Green Index (which they compare to an Energy Star rating<\/a>) for measuring their shoes’ environmental impact in terms of climate, chemical use and material use.<\/p>\n Since the apparel industry generally does carry a heavy environmental footprint, this is a bold move by Timberland: they’re not just saying “We’re green(er),” but giving consumers the numbers by which they can judge that statement. Will many individuals go out of their way to verify the labels? Probably not. Timberland can count on organizations like Greenpeace<\/a> to check up on them, though, so I’d guess this is a genuine show of transparency rather than an attempt to greenwash.<\/p>\n Categories: timberland<\/a>, shoes<\/a>, footprint<\/a>, environment<\/a>, recycled<\/a>, labeling<\/a>, business<\/a>, apparel<\/a>, us<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" I’m having to do a lot of apologizing this week… sorry I missed you last night. A social event ran a bit longer than expected, and afterwards… well, the picture [ … ]<\/p>\n","protected":false},"author":56,"featured_media":17181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n
I’m having to do a lot of apologizing this week… sorry I missed you last night. A social event ran a bit longer than expected, and afterwards… well, the picture for Monday’s post<\/a> was even more appropriate.<\/p>\n\n