{"id":2727,"date":"2008-02-07T02:57:11","date_gmt":"2008-02-07T08:57:11","guid":{"rendered":"http:\/\/wordpress-367309-1145705.cloudwaysapps.com\/2008\/02\/07\/greenbizcoms-take-on-the-state-of-green-business\/"},"modified":"2008-02-07T02:57:11","modified_gmt":"2008-02-07T08:57:11","slug":"greenbizcoms-take-on-the-state-of-green-business","status":"publish","type":"post","link":"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/","title":{"rendered":"GreenBiz.com&#8217;s Take on the State of Green Business"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/sustainablog.org\/files\/2008\/02\/greeneconomy.jpg\" alt=\"green world, green economy\" \/>Greener World Media, Inc. (<a href=\"http:\/\/www.greenbiz.com\">GreenBiz.com<\/a>), the media group with a collection of <a href=\"http:\/\/www.greenbiz.com\/about\/index.cfm#sistersites\">online green business publications<\/a>, has just announced the launch of their <a href=\"http:\/\/www.stateofgreenbusiness.com\">State of Green Business 2008<\/a> report. Their bottom line conclusion: &#8220;Green business has shifted from a movement to a market.&#8221;<\/p>\n<p><strong>To come to this conclusion, GreenBiz.com examined 20 topics to create a GreenBiz Index to evaluate how &#8220;green&#8221; green businesses are these days. <\/strong>Turns out assessing each measure of green was a bit of a challenge. In most cases they weren&#8217;t able to find enough data to determine the impact green businesses are having on climate change.<\/p>\n<p>(When you think about it, even a year ago most of us wouldn&#8217;t have even thought to ask how green a company was, let alone think about how to measure it! As time passes, we&#8217;ll have more indicators to track.)<\/p>\n<p><strong>Of the 20 indicators included in the GreenBiz Index:<\/strong><br \/>\n<!--more--><\/p>\n<ul>\n<li><strong>Eight indicators show that green business is doing well, &#8220;swimming&#8221; as the report terms it.<\/strong> These eight indicators include carbon transparency, clean tech investments, clean tech patents, energy efficiency, green office space, paper use and recycling, quality of management, and toxic emissions.<\/li>\n<li><strong>Ten indicators show that green business is holding on, &#8220;treading&#8221; as the report terms it.<\/strong> These indicators include alternative fuel vehicles, building energy use, carbon trading, corporate reporting, employee commuting, employee telecommuting, environmental management systems, green power use, packaging intensity, and pesticide use.<\/li>\n<li><strong>Two indicators show that green business is losing ground, &#8220;sinking&#8221; as the report terms it. <\/strong>These indicators include carbon intensity and e-waste.<\/li>\n<\/ul>\n<p><strong>If you are interested in starting a green business or working for a green business,<\/strong> I strongly recommend that you read the <a href=\"http:\/\/www.stateofgreenbusiness.com\">State of Green Business 2008 report<\/a>. (You can download the report for free.) In addition to giving us a baseline picture of green business, I believe this report offers a gold mine of business opportunities.<br \/>\n<strong><br \/>\nIf you have the skills to resolve any of the issues highlighted by the report,<\/strong> you may have the seed of a winning business\/career ideas.<br \/>\n<strong><br \/>\nI look forward to reading this report year after year.<\/strong> Kudos to Greener World Media, Inc. for taking the lead on this critically important undertaking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GreenBiz.com announces their State of Green Business 2008 report.<\/p>\n","protected":false},"author":27,"featured_media":17416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[249,367,368],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GreenBiz.com&#039;s Take on the State of Green Business &#8226; Sustainablog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GreenBiz.com&#039;s Take on the State of Green Business &#8226; Sustainablog\" \/>\n<meta property=\"og:description\" content=\"GreenBiz.com announces their State of Green Business 2008 report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Sustainablog\" \/>\n<meta property=\"article:published_time\" content=\"2008-02-07T08:57:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/greeneconomy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"145\" \/>\n\t<meta property=\"og:image:height\" content=\"194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"carolmc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"carolmc\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/\"},\"author\":{\"name\":\"carolmc\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/dc853cc72b76dcd9d1162fe90c5e52be\"},\"headline\":\"GreenBiz.com&#8217;s Take on the State of Green Business\",\"datePublished\":\"2008-02-07T08:57:11+00:00\",\"dateModified\":\"2008-02-07T08:57:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/\"},\"wordCount\":371,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/sustainablog.org\/#organization\"},\"keywords\":[\"Green Business\",\"green career\",\"GreenBiz.com\"],\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/\",\"url\":\"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/\",\"name\":\"GreenBiz.com's Take on the State of Green Business &#8226; Sustainablog\",\"isPartOf\":{\"@id\":\"https:\/\/sustainablog.org\/#website\"},\"datePublished\":\"2008-02-07T08:57:11+00:00\",\"dateModified\":\"2008-02-07T08:57:11+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sustainablog.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GreenBiz.com&#8217;s Take on the State of Green Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sustainablog.org\/#website\",\"url\":\"https:\/\/sustainablog.org\/\",\"name\":\"Sustainablog\",\"description\":\"Since 2003, Sustainablog has been one of the pioneers of sustainability news online.\",\"publisher\":{\"@id\":\"https:\/\/sustainablog.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sustainablog.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sustainablog.org\/#organization\",\"name\":\"Sustainablog\",\"url\":\"https:\/\/sustainablog.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg\",\"contentUrl\":\"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg\",\"width\":200,\"height\":142,\"caption\":\"Sustainablog\"},\"image\":{\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/dc853cc72b76dcd9d1162fe90c5e52be\",\"name\":\"carolmc\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sustainablog.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/12348c84f97043c4e93166a19fb5f051?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/12348c84f97043c4e93166a19fb5f051?s=96&d=mm&r=g\",\"caption\":\"carolmc\"},\"url\":\"https:\/\/sustainablog.org\/articles\/author\/carolmc\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"GreenBiz.com's Take on the State of Green Business &#8226; Sustainablog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/","og_locale":"en_US","og_type":"article","og_title":"GreenBiz.com's Take on the State of Green Business &#8226; Sustainablog","og_description":"GreenBiz.com announces their State of Green Business 2008 report.","og_url":"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/","og_site_name":"Sustainablog","article_published_time":"2008-02-07T08:57:11+00:00","og_image":[{"width":145,"height":194,"url":"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/greeneconomy.jpg","type":"image\/jpeg"}],"author":"carolmc","twitter_misc":{"Written by":"carolmc","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/#article","isPartOf":{"@id":"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/"},"author":{"name":"carolmc","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/dc853cc72b76dcd9d1162fe90c5e52be"},"headline":"GreenBiz.com&#8217;s Take on the State of Green Business","datePublished":"2008-02-07T08:57:11+00:00","dateModified":"2008-02-07T08:57:11+00:00","mainEntityOfPage":{"@id":"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/"},"wordCount":371,"commentCount":1,"publisher":{"@id":"https:\/\/sustainablog.org\/#organization"},"keywords":["Green Business","green career","GreenBiz.com"],"articleSection":["Business"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/","url":"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/","name":"GreenBiz.com's Take on the State of Green Business &#8226; Sustainablog","isPartOf":{"@id":"https:\/\/sustainablog.org\/#website"},"datePublished":"2008-02-07T08:57:11+00:00","dateModified":"2008-02-07T08:57:11+00:00","breadcrumb":{"@id":"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/sustainablog.org\/articles\/greenbizcoms-take-on-the-state-of-green-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sustainablog.org\/"},{"@type":"ListItem","position":2,"name":"GreenBiz.com&#8217;s Take on the State of Green Business"}]},{"@type":"WebSite","@id":"https:\/\/sustainablog.org\/#website","url":"https:\/\/sustainablog.org\/","name":"Sustainablog","description":"Since 2003, Sustainablog has been one of the pioneers of sustainability news online.","publisher":{"@id":"https:\/\/sustainablog.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sustainablog.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sustainablog.org\/#organization","name":"Sustainablog","url":"https:\/\/sustainablog.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/","url":"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg","contentUrl":"https:\/\/sustainablog.org\/wp-content\/uploads\/2014\/07\/cropped-sblog-logo_3b.jpg","width":200,"height":142,"caption":"Sustainablog"},"image":{"@id":"https:\/\/sustainablog.org\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/dc853cc72b76dcd9d1162fe90c5e52be","name":"carolmc","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sustainablog.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/12348c84f97043c4e93166a19fb5f051?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/12348c84f97043c4e93166a19fb5f051?s=96&d=mm&r=g","caption":"carolmc"},"url":"https:\/\/sustainablog.org\/articles\/author\/carolmc\/"}]}},"_links":{"self":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts\/2727"}],"collection":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/comments?post=2727"}],"version-history":[{"count":0,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/posts\/2727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/media\/17416"}],"wp:attachment":[{"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/media?parent=2727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/categories?post=2727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sustainablog.org\/wp-json\/wp\/v2\/tags?post=2727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}